Analyst in McKinsey's healthcare practice, with expertise in delivering strategy & data analytics expertise on multiple client engagements, along with driving domain building activities through development of knowledge/ analytical assets, market sizing & growth projections, assisting leadership in client development

Underwent 8-week extensive training covering Technical, Functional, and Domain knowledge required for the role.Key Projects:Project #1- Social Media Data Analysis for a Blockbuster Drug in Oncology domain by a Top 10 Global Pharma:-Defining and tracking KPIs based on consultations with Client on business objectives. Suggesting actions based on the analysis and reporting via presentation decks-Classification of users into Cohorts & Sentiment Analysis. Improved accuracy of sentiment classifier over 10% by using innovative text cleaning iterations-Topic Clustering using LDA, reporting metrics like Share of Voice, Engagement by Geography and Time, etc.-Tech Stack: Python (pandas, nltk, Matplotlib, etc), MS Excel, MS PowerPointProject #2- Speaker Program Analysis for a Niche Drug in Oncology domain by a Top 10 Global Pharma:-Test & Control Analysis for ROI calculation of Speaker Programs. Analysing Lift in New Patient Starts, attendee distribution by program type, prescribing power, etc.-Communicating analysis to the Client through regular calls and presentation decks- Created automated process across platforms to reduce the analysis time by over 80% of previous iterations-Tech Stack: SAS/SQL, R, MS Excel, MS PowerPoint

-GTM strategy for B2C venture of a well-established B2B Agriculture firm-Creation of Brand Identity, Product Catalogue and SKUs, selection and onboarding agencies for outsourcing creative work-Extensive research in the Organic and Ayurvedic market to identify trends, competition, etc.

Project Brief:• End-to-End Account Management of clients in the F&B and Hospitality Industry.• Creating and executing long term Digital Marketing strategy for clients.• Managing Facebook Business Manager Tool to create and manage Ad Campaigns including specifying Ad placements, creating multiple target audience sets, allocating budget and evaluating performance.• Creation of an evaluation system for incoming leads.Objectives:• Creating and maintaining a good relationship with the client. Suggesting marketing campaigns based on brand’s objective and requirements.• Leading a team of Brand Strategists and Designers for each client.• Identifying and allocating daily/weekly tasks for team and ensuring timely delivery of work.• Creating several audience sets based on brand’s objective and desired audience attributes.• Utilizing 6-figure Ad Budgets and analysing KPIs such as Cost Per Click (CPC), Cost Per Mille (CPM), Click-Through Rate (CTR).• Optimizing the campaigns by observing trends and examining performance of the Ads.Deliverables:• Maintained a proactive relationship with the client and conducted weekly meetings with each client.• Created a monthly Plan of Action (PoA) to be used by the team and updated it regularly.• Created monthly Performance Reports for each client.• Ran several Ad campaigns resulting in 2 Million+ impressions across social media network.• Optimized Facebook Ad Campaigns and achieved greater customer reach at lowest-ever costs.• Created a shared system of lead evaluation and prioritisation based on set parameters.• Created Concept Cards, Pitch Decks, etc. to be used for sales meetings.

• Assisted Client Strategists with End-to-End account management of clients in F&B and Hospitality verticals.• Executed Digital Marketing Strategies based on brand’s objective and market positioning.• Assisted in pitching till onboarding new clients. Assisted in sales meetings.• Collaborated with Brand Strategists and Designers for each client. Delivered inputs on creatives and ensured timely delivery of work.• Created monthly performance reports of each client.• Created and updated monthly Plan of Action (PoA) to be used by teams.• Created Concept Cards, Pitch Decks, etc. to be used for sales meetings.• Identified and collaborated with third-party vendors for fulfilling specific requirements of clients.• Identified avenues for conventional marketing for clients.

This was a four week (16 Jan'17- 12 Feb'17) remote internship offered by Prof. Sameer Mathur of IIM Lucknow.This internship was divided into 4 Modules-Module I-Developing Superior Presentation Skills.Module II-Introduction to Marketing + Harvard Business Review Mini case studies.Module III-Harvard Business Review Case studies and creating PPT with voice-over on the same.Module IV-Creating a Marketing Plan for a new Android App based on the learning from Module I, II, and III.

Wrote articles pertaining to business and start-ups for a Digital Marketing firm based out of New Delhi, India.