Provide strategic marketing consulting for a startup specializing in custom AI-driven enterprise solutions. Conduct market research and competitive analysis to define Total Addressable Market (TAM) and refine market positioning. Designed a 3-month go-to-market strategy, blending organic social media and paid advertising campaigns. Collaborate with stakeholders to create a cohesive brand identity, create product use-case decks, and develop targeted messaging for core products, driving early adoption and investor confidence.

Developed and executed comprehensive marketing campaigns consisting of email, LinkedIn Ads, Rollworks Ads, webinars, conferences, and in person workshops to drive lead generation and segment growth for e-litigation solutions targeted toward law firms. Leveraged Account-Based Marketing (ABM) principles to target high-value public-sector accounts. Collaborated closely product marketing and sales to provide lead insights, and strategic content that aligned with sales goals, enhancing opportunities and account engagement. Streamlined performance tracking by creating actionable reports and dashboards to measure campaign effectiveness.

Planned and optimized full-funnel B2B demand generation campaigns across email, paid media, virtual events, and content syndication. Partnered with product marketing and sales teams to craft targeted messaging for key personas, including marketing agencies and professional services. Enhanced email campaigns through rigorous A/B testing and improved audience segmentation. Utilized data insights from Marketo, Salesforce, and Tableau to refine campaign performance, improve data quality, and drive pipeline opportunities.

Supported marketing initiatives for a cloud consultancy firm by creating engaging sales enablement materials, including product demos and media content. Served as website administrator, updating content and product offerings on WordPress to enhance user experience. Coordinated the launch of media campaigns, including an Inc. 5000 press release, to elevate brand visibility and drive engagement with prospects.