• Utilized data connectors such as Supermetrics and TMR, along with Google Sheets and Looker Studio, to develop and deploy dynamic, insightful digital reports that empower data-driven decision-making across the organization removing manual data update process.• Built and maintained performance dashboards using GA4, Looker Studio, and Northbeam, achieving a50% reduction in reporting time and enabling real-time access to key insights.• Established a comprehensive tracking setup in Northbeam to integrate all paid media spend datafollowing a migration from Triple Whale, ensuring seamless data consolidation and reporting accuracywithin the Northbeam platform.• Integrated the Fairing post-purchase survey app into the eCommerce platform and developed acustomer insights dashboard, enabling the Customer Service and Product teams to access real-timefeedback. This initiative improved response rates by 35% and provided actionable insights from actualcustomers

• Provide tailored insights and marketing strategies to improve digital performance and drive business growth across multiple industries.• Develop scalable data pipelines and integrate automation tools for seamless reporting, tracking, and performance optimization across multiple platforms.• Implement custom API solutions to enhance data connectivity and streamline marketing operations for clients using various ad platforms and analytics tools.• Design and deploy user-friendly, real-time analytics dashboards to provide actionable insights into campaign performance for better decision-making.

• Utilize Supermetrics, Google Sheets, and Looker Studio to develop and deploy dynamic and insightful digital reports, empowering data-driven decision-making.• Tracked and measured all digital marketing metrics, including actual spend, conversion volumes, andROAS metrics, ensuring precision in performance evaluation and supporting data-driven decisionmaking.• Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas forimprovement. Provide actionable insights to the marketing team.• Established a Customer Insights Dashboard using post-purchase surveys to gather key information such as age, location, gender, and verbal feedback on purchases which helped to understand targetedaudience.• Expertise in strategically implementing and managing UTM parameters for precise Ad tracking andmeasurement of digital marketing campaign’s performance, utilizing tools such as Google Analytics &Northbeam to derive actionable insights from Campaign’s performance.• Implemented Facebook Robyn for Marketing Mix Modelling (MMM), enhancing marketing channelefficiency and optimizing budget allocation.

• Collaborated with cross-functional teams to establish a standardized set of KPIs and developed a dashboard in Power BI to track progress towards those metrics on a monthly basis.• Automated the monthly report generation and distribution process using Power BI and Power Automate, reducing the time spent on manual reporting by more then 50%.• Train and support end-users on Power BI report creation and usage, resulting in a 80% adoption rate among project managers and improved data-driven decision-making across departments.• Conducted data cleaning and transformation using Power Query and SQL for a live SharePoint data set which gets updated regularly by project managers.

• Increased online sales by 20% through effective SEO strategies, including keyword optimization, link building, and content creation within 6 months.• Designed and executed successful digital marketing campaigns on social media platforms, resulting in a 15% increase in website traffic and a 10% increase in conversion rate..• Created an interactive dashboard using Google Data Studio that provided real-time data on website traffic, sales, and customer behavior, enabling the store owner to easily understand important metrics and business.

• My role involved carrying out door-to-door marketing activities for LED bulbs under the Victorian Energy Upgrade schema.• Successfully educated over 500+ customers about the government initiative, resulting in a conversion rate of more than 65% and generating$15000+ in revenue.• Achieved a customer satisfaction rate of 95% by providing excellent customer service through timely follow-up and addressing any concerns or questions they may have.