Yash Mori Email & Phone Number

Southbank, VIC, AU

Melbourne, Victoria, Australia

• Utilized data connectors such as Supermetrics and TMR, along with Google Sheets and Looker Studio, to develop and deploy dynamic, insightful digital reports that empower data-driven decision-making across the.
• Built and maintained performance dashboards using GA4, Looker Studio, and Northbeam, achieving a50% reduction in reporting time and enabling real-time access to key insights.
• Established a comprehensive tracking setup in Northbeam to integrate all paid media spend datafollowing a migration from Triple Whale, ensuring seamless data consolidation and reporting accuracywithin the Northbeam.
• Integrated the Fairing post-purchase survey app into the eCommerce platform and developed acustomer insights dashboard, enabling the Customer Service and Product teams to access real-timefeedback. This initiative.

Melbourne, Victoria, Australia

• Provide tailored insights and marketing strategies to improve digital performance and drive business growth across multiple industries.
• Develop scalable data pipelines and integrate automation tools for seamless reporting, tracking, and performance optimization across multiple platforms.
• Implement custom API solutions to enhance data connectivity and streamline marketing operations for clients using various ad platforms and analytics tools.
• Design and deploy user-friendly, real-time analytics dashboards to provide actionable insights into campaign performance for better decision-making.

Melbourne, Victoria, Australia

• Utilize Supermetrics, Google Sheets, and Looker Studio to develop and deploy dynamic and insightful digital reports, empowering data-driven decision-making.
• Tracked and measured all digital marketing metrics, including actual spend, conversion volumes, andROAS metrics, ensuring precision in performance evaluation and supporting data-driven decisionmaking.
• Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas forimprovement. Provide actionable insights to the marketing team.
• Established a Customer Insights Dashboard using post-purchase surveys to gather key information such as age, location, gender, and verbal feedback on purchases which helped to understand targetedaudience.
• Expertise in strategically implementing and managing UTM parameters for precise Ad tracking andmeasurement of digital marketing campaign’s performance, utilizing tools such as Google Analytics &Northbeam to derive.
• Implemented Facebook Robyn for Marketing Mix Modelling (MMM), enhancing marketing channelefficiency and optimizing budget allocation.

Melbourne, Victoria, Australia

• Collaborated with cross-functional teams to establish a standardized set of KPIs and developed a dashboard in Power BI to track progress towards those metrics on a monthly basis.
• Automated the monthly report generation and distribution process using Power BI and Power Automate, reducing the time spent on manual reporting by more then 50%.
• Train and support end-users on Power BI report creation and usage, resulting in a 80% adoption rate among project managers and improved data-driven decision-making across departments.
• Conducted data cleaning and transformation using Power Query and SQL for a live SharePoint data set which gets updated regularly by project managers.

India

• Increased online sales by 20% through effective SEO strategies, including keyword optimization, link building, and content creation within 6 months.
• Designed and executed successful digital marketing campaigns on social media platforms, resulting in a 15% increase in website traffic and a 10% increase in conversion rate..
• Created an interactive dashboard using Google Data Studio that provided real-time data on website traffic, sales, and customer behavior, enabling the store owner to easily understand important metrics and business.

Melbourne, Victoria, Australia

• My role involved carrying out door-to-door marketing activities for LED bulbs under the Victorian Energy Upgrade schema.
• Successfully educated over 500+ customers about the government initiative, resulting in a conversion rate of more than 65% and generating$15000+ in revenue.
• Achieved a customer satisfaction rate of 95% by providing excellent customer service through timely follow-up and addressing any concerns or questions they may have.

Masters, Data Science, High Distinction

Activities and Societies: •Deakin University Indian Club Burwood (DUICB) •Deakin Table Tennis Club (DTTC) •Deakin Outdoors Club (DOC).

Bachelor'S Degree, Information Technology, 7.41

Activities and Societies: ADIT Sports club, ADIT Table tennis clubDuring my time at A.D Patel Institute of Technology, I completed a.