Yashovat Binani Email & Phone Number

Gurugram, Haryana, India

-Co-ordinated the expansion of the business to Mumbai.-Managing events and covering them through capturing content and also assisted social media growth and spearheaded B2B marketing through prospecting and pitching creative collaboration ideas and strategies to other brands to integrate them with Pawasana.

- Strategised, directed, scripted social media content and modelled for HatsOff Accessories, an Indian shoe brand, as a freelancer in partnership with Chromium Studios, a creative product photography and videography studio.- Unboxing experiences, fashion education, styling ideas, "From our hands to yours" concept for giving a platform to craftsmen working in the factories were some of the key content pieces.

Gurugram, Haryana, India

Luxottica is the world’s largest eyewear conglomerate. I completed a 6-week fulltime corporate training in the Luxury & Premium department. -Executed an ATL airport ad campaign across Delhi, Mumbai & Goa by negotatiating with and handling the onboarding process of brands like Burberry, Versace, Prada, Michael Kors, Dolce&Gabbana. -Assisted in the training process of retail staff through conceptualisation and designing of brand guides. -Facilitated nation-wide trivia competition – Luxtrivia made Indian retail store staff complete 3000+ modules (highest in APAC region).

1. Project Manager, E-Waste Management Initiative in Collaboration with Pune Municipal Corporation, Adar Poonawalla Clean City Initiative and Poornam Ecovision Foundation at ExploreiT.- Led and managed a team of 35+ students. Set up a door-to-door e-waste collection system in 100+ societies across Pune generating a reasonable impact on the condition of e-waste management in the city.2. Head of Department, Master Of Ceremony at International Youth & Sustainability Festival 2023- Created, managed and led a team of 15+ students to host multiple parallel events during the duration of IYSF'23 to ensure a smooth proceeding of the fest.

- Played key role in ideating, scripting, directing and acting as main lead in 2 short films each made in 24 hours for submissions into filmmaking competitions. - Covered college events through shooting photos and videos.- Participated in Photo-Walks, where club members explore the nature and express their appreciation for it through their creative lens.

Conoscenza is an annual 3-day intra-college business event. I ideated creative ideas for marketing and increasing the visibility of the event using both physical and digital media. This included promotional content for the Instagram page and posters around campus for generating hype.

Pune, Maharashtra, India

-Strategized and created impactful content for Instagram and hosted engaging events, including karaoke night and battle of the bands.-Scripted, directed, and acted in a successful Christmas ad and a full property tour of luxury student accommodation.-Generated 5,000+ genuine leads for a sales initiative.

Pune, Maharashtra, India

By devising the social media strategy and working alongside a social media teamfor the coffee business, I drove up their reach and engagement on Instagram and built stronger brand visibility in the area.

Pune, Maharashtra, India

Symposia is the Debate Society of SCMS, Pune.

Bachelor Of Business Administration - Bba, Dual Specialisation In Marketing & International Business, 7.61

High School Diploma, Commerce, (Cbse) Class X - 91.1% Class Xii - 92.6%