-Media Brief understanding and providing digital solutions to meet client’s objectives.-Web campaign planning, management & optimization using advanced techniques of reporting.-Usage of tools like Comscore and Vizisense to use for directional planning.-Understanding of third part ad serving tools and it’s utilization in media reporting and analysis.-Post campaign activity data analysis deriving future recommendations for the brand using scientific as well as experiential approach.-Enable Digital Media Engagement for brands utilizing Web, Search, Social and Mobile Media-Knowledge about SEO and SEM models.

-Worked in the business development department of NDTV Lifestyle.-Conducted first hand qualitative market research by speaking with professionals in the industry to gauge the market readiness.-Presented the research to various heads at NDTV Lifestyle.-Enabled the formulation of active business development strategies, which could be implemented by NDTVL in the future.