Senior Software Engineer
Current● Spearheaded the development of a user-friendly camper onboarding pipeline, resulting in a ~23% increase in new camper registrations and a great reduction in bugs, by designing and implementing a scalable React.js and Express architecture● Uplifted the conversion rate by an average of ~14% on important business metrics by implementing several A/B tests and comparing the win probability of variations by tracking KPIs like booking conversion value, churn rate of campers, etc.● Improved tooling across the entire React.js (SSR) and Node.js codebase, streamlining development processes and boosting productivity, resulting in faster time to market for new features and bug fixes● Improved SEO performance for regional landing pages by identifying and fixing issues in indexing metadata on the server-side rendered web app