Physical Product Design - Leading the conceptualization and development of innovative lighting products tailored to the hospitality and other varied industries. By placing a strong emphasis on user needs and preferences, I ensure that our designs seamlessly integrated into hotel spaces, delivering both functionality and elegance.Digital Product Design - Apart from tangible product design, I lead the charge in revamping the company's website to deliver a captivating and seamless user experience. I collaborate closely with Marketing team and Sales Representatives to gain insights on market trends and understand user needs while conducting thorough competitor analysis to identify areas where we can differentiate ourselves, capitalize on unique selling points, and stand out from the competition.Incorporating Generative AI - By continually expanding my knowledge through online courses on AI tools like ChatGPT, Notion AI, etc, I have gained the advantage of incorporating generative AI into my design workflow. This empowers me to conduct secondary quantitative research, automate tasks, generate design ideas, identify potential customers, analyze and synthesis insights.

Research : I delved into the retail lighting market through thorough site visits, extensive secondary research, and insightful interviews with industry experts. This allowed me to gain valuable insights into the trends of the retail lighting industry.Design : Taking notes from industry insights, I crafted lighting designs to be installed in the Quoizel in-house showroom. My focus was on understanding the needs and preferences of customers and end-users to create lighting solutions that deliver optimal functionality and aesthetics. I also engaged in Design discussions with Lead Designer to gain his insights on what designs qualities can help gain our market position.Installations: To gain a deeper understanding of lighting construction details and components, I personally installed lighting fixtures in the showroom.

Designing a Limited Edition Watch powered by Ernst Benz in collaboration with SCAD for SCAD whose sales would benefit Its students as it will add to the SCAD Scholarship funds.

Designing a Smart Analogue watch for 'HER', an empowered and individual professional. My role was to design the watch and coordinate with the rest of the team working on building an app, video and process book

Research through Mapping : I was a part of team who Mapped and Documented Space Making Crafts (SMC) in traditional buildings across Gujarat, India. My role involved conducting in-depth primary research on-site by measure drawing, documenting and conducting interviews with owners of the property.3D Visualization: Using tools like AutoCAD 2D, 3D and 3Ds Max, I transformed research findings into intricate and accurate models which was converted in to a Gujarat Government approved document, preserving their essence for future generations.