Genuin is dedicated to empowering brands by giving them back control and ownership of their communities while creating new revenue streams. I leverage my expertise to cultivate meaningful connections among retailers, brands, media networks, creators, and consumers, driving success through relevant organic and sponsored content. My passion for building vibrant communities fuels my commitment to delivering exceptional value and fostering long-term partnerships.

StraightLine Media is a premier digital marketing agency specializing in empowering DTC E-Commerce brands on Shopify. We excel in driving growth for small to medium-sized online businesses through strategic paid traffic and highly effective, predictable sales funnels.-Developing tailored advertising and marketing strategies specific to each e-commerce business, product, and brand, ensuring optimal results and brand alignment.- Thoroughly understanding business objectives, and creating advertising and marketing campaigns that stay within budget while achieving desired outcomes.-Designing compelling and engaging campaigns that capture the attention of potential customers and drive them to purchase products or services.-Leveraging deep expertise in Meta Ads and TikTok Ads, successfully generating over $10 million in revenue for our clients, driving significant growth, reach, awareness, and ROAS.

-Developed outreach plan with founder for assigned start up in accelerator program-Scheduled and booked multiple discovery calls with potential partners and clients

-Created company sales book entailing business plan, approach, and customer acquisition method -Performed lead generation and outreach through various outreach techniques

-Proficiently mapped out end-to-end (demand intake through development) process for multiple digital products in the Healthcare Technology portfolio -Lead weekly team resourcing meetings to correct ongoing project conflicts, discuss incoming project demands, and ensure project abides to principles of Agile Methodology -Offered and implementing enhancements to the resource management process by creating a Salesforce platform for the team that ensures accurate allocations-Created Healthcare Technology Team overview deck consisting of current year project portfolio that will be use to showcase to executives and other departments

-Revamped traffic for main website by conducting an in-depth sector analysis overlooking current trends, developments and other companies who are need of advisory-Created and managing Google analytics tracking link to track audience engagement, gather performance metrics from portfolio companies and summarize them for potential investing-Assisted with brand development of Simpel Cyber Ai by defining the target market and tailoring topics around Artificial Intelligence topics to promote company as an industry expert-Supported the sales cycle and market analysis for the Simpel Cyber AI product from the external marketing efforts and strategy to other related initiatives.-Took charge of company's communication outreach to clients by developing social media content strategies and aiding with website redesign