• Completed a job simulation that involved creating a new digital and omnichannel marketing strategy for lululemon. If implemented, this strategy could significantly enhance the brand's digital presence and improve customer engagement, potentially driving a notable increase in online sales and customer retention.• Developed an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR. By implementing this strategy, lululemon could see a substantial boost in brand awareness and a stronger connection with its target audience, reinforcing the brand’s position within communities.• Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space.• Reviewed the profiles of current lululemon global ambassadors and create hypothetical profiles for local ambassadors to further lululemon's new “Power of Three x 2 Growth Strategy”.• Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager.

• Assisted in executing marketing campaigns that generated approx. 60 lacs in additional revenue within the first quarter of implementation.• Successfully resolved 80% of customer concerns at the front-line level, resulting in a 15% decrease in escalated complaints to management.• Engaged in various administrative tasks, such as maintaining sales records, updating customer databases, and processing transactions, which led to improved data accuracy and streamlined transaction processing, enhancing overall operational efficiency.