- Overseeing the research and development of new styles for the brand- Managing the design process from conception through to final styling- Conducting market research to identify new trends, fabrics and seek design inspiration.- Collaborate with team members to select seasonal themes, make edits to lines and create new concepts.- Ensure products are in agreement with business strategy.- Select fabrics and trims.- Create production sketches for development packages.- Collaborate with a technical designer to ensure development packages are accurate.

- To purchase high quality, premium clothing and apparel from a manufacturer or a wholesale store at the lowest cost.- Understanding the market and keeping up with latest fashion trends.- Knowledge of customer’s wants and what will appeal to their taste.- Expertise in good clothing, knowledge of what particular set of merchandise to purchase ahead of time and purchasing within budget.

- Helped designers to create new materials, styles, colours and patterns for fashion brand - Responsible for all aspects of the design and creation of new fashion products, as well as updating previous designs.- Assist and support designing team in creating innovating styles.- Keep up to date with the current and the latest fashion trends.- Conduct research and surveys on current fashion trends.- Know and understand customer preferences on fashion and style trends.- Coordinate and collaborate with production team in producing quality products.- Develop and create accurate spec packs and detailed layouts.- Coordinate with sales, design and production teams.- Document and preserve all illustrations, detailed layouts, design works and sheets for future references.- Modify and make changes in design layouts to meet customer standards and tastes.- Deliver quality samples on time- Translate physical measurements of prototypes into proper software programs for future use.

- Created prototypes and tailor garments.- Produced technical sketches.- Explained creative ideas to designers.- Sourced fabrics and trimmings.- Created mood, shape and trend boards.- Got approval for designs from customers.- Worked closely with factories and suppliers.- Meeting with customers and fabric agents.- Inspected products during the design process.

- Helped the merchandising department deliver a profitable range in womenswear.- Ensured the smooth day to day running of the fashion merchandising department by closely looking at the sales and reacting accordingly.- Worked closely with the Assistant Buyer to ensure that the budget for the buying and merchandising departments within the company is stuck to.