Yasin Dabhelia π Ces work email
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A successful campaign doesnβt just generate revenueβit forges lasting partnerships and creates value for both brands and consumers. To make this happen, you need more than just a strategyβyou need a deep understanding of the evolving landscape and the obstacles preventing your business from reaching its full potential.As a leader in digital media and advertising for over a decade, I specialize in helping brands break new ground in the gaming space. My experience spans the largest in-game advertising investments to date, building strategic partnerships, and driving long-term customer relationships across a diverse range of industries.My approach is consultative and educational, empowering clients to navigate the complexities of programmatic buying models with ease. While Iβve worked across various media channels, my passion lies in integrating gaming into omnichannel marketing strategies. Gaming is more than just entertainment; itβs a powerful tool for brands to connect with audiences in meaningful ways.I leverage my thought leadership and expertise to provide valuable insights within my network, helping businesses maximize their potential in the ever-evolving digital world.A few more things about me:- Iβve spearheaded the largest in-game advertising investments to date.- My expertise lies in integrating gaming into omnichannel strategies.- I focus on building long-term relationships and strategic partnerships.- Iβm passionate about empowering others through education and consultation.Whether youβre looking to drive revenue, increase brand visibility, or leverage gaming as part of your marketing strategy, letβs connect and make it happen.
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Sr. Ad Tech AeAmazonUnited States -
Vice President, DemandFrameplay Jun 2024 - PresentSan Francisco, California, Us -
FounderThe Gaming Lab Dec 2022 - PresentThe Gaming Lab is a minority-founded boutique consultancy that prides itself on operating with integrity and passion in mind. Our expertise spans digital marketing, programmatic advertising, gaming, revenue scaling, go-to-market strategies, sales training, and sales enablement. Built on the premise of delivering results that drive success. Clients include:AdInMo - a leading mobile in-game advertising platform specialising in display, video, audio and rewarded video formats giving advertisers access to a diverse gaming audience.iion - iion is the world's first fully gaming focused DSP aggregating programmatic inventory across in-game, rewarded video and streaming formats.Appodeal - -
Senior Director, Gaming & Programmatic PartnershipsEquativ Nov 2023 - Apr 2024Paris, FrEquativ is a leading global SSP helping publishers monetise their inventory whilst giving advertisers self-serve and managed serviced tools to access over 150K domains and apps.β’ Developed and implemented a programmatic curation strategy targeting brands, agencies, and intermediaries, resulting in the successful signing of 4 deals within the first month.β’ Led the development of the gaming marketplace for brands and agencies, collaborating closely with global sales teams, leading to a significant increase in gaming campaigns.β’ Became a subject matter expert on challenges posed by the third-party cookie deprecation and issues in the programmatic supply chain, providing invaluable insights to clients and colleagues to inform decision-making and strategic planning.β’ Collaborated with the marketing team to define and execute the curation and gaming go-to-market narrative, revitalizing sales and marketing collateral.β’ Worked cross-functionally with the product and engineering teams to enhance product features, thereby expanding diverse supply opportunities and improving buying capabilities for advertisers. -
Vp, Programmatic Partnerships & SalesBidstack Apr 2020 - Dec 2022England, GbBidstack is a leading in-game advertising platform specialising in formats built for AAA gaming environments and enterprise tools to facilitate sports licensing.β’ Achieved a groundbreaking milestone by securing a $30M minimum guaranteed revenue partnership deal, the largest investment in-game advertising to date, showcasing exceptional negotiation skills and industry expertise.β’ Spearheaded the development and execution of strategic partnerships with key programmatic platforms, resulting 10x increase in revenue in the first year.β’ Managed a high-performance sales team to exceed monthly and quarterly sales targets consistently.β’ Provided in-depth expertise to brands and agencies on gaming and the metaverse leading to stronger relationships.β’ Served as a strategic conduit between cross functional teams ensuring seamless communication and coordination to achieve company objectives. -
Senior Partnerships ManagerAma Aug 2019 - Apr 2020London, GbAMA (A Million Ads) is the leading digital audio creative platform enabling brands to create dynamic audio using contextual and first party data fully compatible with all DSPs and audio publishers.β’ Cultivated and managed strategic partnerships with key industry stakeholders to drive business growth and revenue generation across dynamic digital audio.β’ Led negotiations and contract management for high-value partnerships, resulting in successful collaborations and long-term value for the organization.β’ Implemented innovative partnership strategies to enhance brand visibility and market presence, resulting in increased market share and brand awareness.β’ Initiated GDPR compliance efforts, collaborating across engineering, product, and ad operations functions to solve issues centered around personal identifiable data. -
Head Of ProgrammaticApester Jan 2018 - Aug 2019Tel Aviv, IlApester is an online marketing solution that enables publishers to better engage their readers through the use of interactive units designed to make the user a part of the story.β’ Led strategic development and implementation of global programmatic partnerships to drive revenue growth and market expansion.β’ Negotiated and managed high-value contracts with key programmatic partners and agencies to drive revenue and scale initiatives across multiple.β’ Developed innovative partnership strategies to uncover new revenue streams and enhance programmatic capabilities for clients, launching the first out of social story format.β’ Oversaw a team of programmatic specialists to ensure alignment with ambitious company goals and drive successful partnership outcomes. -
Head Of PartnershipsAop Association Of Online Publishers Jan 2016 - Jan 2018London, GbAOP is the UK industry body representing digital publishing companies with a mission to support their continued commitment to produce high quality content and solve for their ad tech challenges.β’ Consulted with global ad tech companies seeking to establish better relationships with UK publishers, offering strategic access solutions.β’ Addressed complex industry challenges through innovative problem-solving solutions that helped digital publishers thrive working on several key resolutions.β’ Sold sponsorship opportunities to ad-tech partners for AOP events and awards, resulting in double revenue year on year.β’ Achieved substantial membership growth and revenue increase by creating new engagement avenues for both ad tech vendors and publishers. -
Sales ManagerNewbase - Connected Marketing Sep 2013 - Jan 2016London, England, GbNewbase, formerly Publicitas, was an international advertising marketing agency and trading desk representing overseas publishers in the UK.β’ Played a pivotal role in establishing Publicitas' international media programmatic trading desk.β’ Managed a portfolio of key accounts, growing revenue by 15% quarter over quarter.β’ Collaborated with cross-functional teams to implement customized solutions for client needs.
Yasin Dabhelia π Ces Skills
Yasin Dabhelia π Ces Education Details
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University Of LincolnPsychology
Frequently Asked Questions about Yasin Dabhelia π Ces
What company does Yasin Dabhelia π Ces work for?
Yasin Dabhelia π Ces works for Amazon
What is Yasin Dabhelia π Ces's role at the current company?
Yasin Dabhelia π Ces's current role is Sr. Ad Tech AE.
What is Yasin Dabhelia π Ces's email address?
Yasin Dabhelia π Ces's email address is ya****@****aop.org
What is Yasin Dabhelia π Ces's direct phone number?
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What schools did Yasin Dabhelia π Ces attend?
Yasin Dabhelia π Ces attended University Of Lincoln.
What skills is Yasin Dabhelia π Ces known for?
Yasin Dabhelia π Ces has skills like Advertising, Sales, Account Management, Retail, Negotiation, Customer Service, Business Development, Online Advertising, Lead Generation, Digital Media, Digital Marketing, Management.
Who are Yasin Dabhelia π Ces's colleagues?
Yasin Dabhelia π Ces's colleagues are Ayesha Azam, Chun-Yen Fu, Saraphina Saint Martin, Ayuk Francis, Namita Manoj Rane, Prabin Kp, Talisa Flatts.
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