Y. Serhat Canoruç

Y. Serhat Canoruç Email and Phone Number

Kurumsal İletişim ve Pazarlama Direktörü @ Global Learning Academy
Istanbul, Turkey
Y. Serhat Canoruç's Location
Istanbul, Türkiye, Turkey
About Y. Serhat Canoruç

A passionate professional with a career focused on Customer Relationship Management (CRM), Corporate Communication, and Marketing, combined with academic expertise in Information Technology, Business, and Communication Sciences. My career trajectory is designed to understand all stakeholders under the communication umbrella and master the consumer-facing aspects of these stakeholders. My learning and work in these areas are ongoing.Key strengths include processes such as data collection, transforming data into meaningful information clusters, and analyzing consumer behavioral responses. I have extensive experience in designing and managing all communication strategies of an organization, developing and implementing brand creation and communication roadmaps.With my knowledge in communication and technology, I place great emphasis on business development, process management, strategic management, and performance management frameworks, ensuring these are integral to my management processes.In addition to technical competencies, I value my social skills, such as team management, leadership, effective delegation, collaboration, efficient communication, open-mindedness, and constructive negotiation. I also provide direct training in these areas and work towards ensuring their implementation within the organizations I work with.

Y. Serhat Canoruç's Current Company Details
Global Learning Academy

Global Learning Academy

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Kurumsal İletişim ve Pazarlama Direktörü
Istanbul, Turkey
Website:
glacademy.com.tr
Employees:
2
Y. Serhat Canoruç Work Experience Details
  • Global Learning Academy
    Kurumsal İletişim Ve Pazarlama Direktörü
    Global Learning Academy
    Istanbul, Turkey
  • Global Learning Academy
    Corporate Communications And Marketing Director
    Global Learning Academy Jan 2024 - Present
    Istanbul, Türkiye
    Designed and managed all communication activities for a newly established local start-up.Developed the corporate identity, including the design of the website, logo, and brand visuals.Provided training on Natural Speech, Diction, Effective Speaking, Public Speaking, and Professional Writing.Coordinated sectoral and public relations.Planned marketing activities and supervised the results.Created SEO-optimized creative content for the website and social media… Show more Designed and managed all communication activities for a newly established local start-up.Developed the corporate identity, including the design of the website, logo, and brand visuals.Provided training on Natural Speech, Diction, Effective Speaking, Public Speaking, and Professional Writing.Coordinated sectoral and public relations.Planned marketing activities and supervised the results.Created SEO-optimized creative content for the website and social media accounts.Conducted digital marketing efforts using tools such as Google Ads, Google Analytics, and Meta Business Suite.Established and managed CRM, brand reputation, and customer service processes.Led B2B marketing and collaboration processes, creating strategic partnerships. Show less
  • Darüşşafaka Society
    Head Of Software Technologies And Crm
    Darüşşafaka Society Aug 2023 - Jan 2024
    Istanbul, Turkey
    Managed the software technologies department, including Salesforce CRM, with a team of 2 team leaders and 8 analysts.Gathered project requirements from internal clients and collaborated with data analysts to plan budgets and timelines.Efficiently planned, executed, and delivered projects using the Agile methodology.Planned and implemented Salesforce Commerce Cloud to enhance the "donation ecosystem."Organized and prioritized Salesforce requests from various departments and… Show more Managed the software technologies department, including Salesforce CRM, with a team of 2 team leaders and 8 analysts.Gathered project requirements from internal clients and collaborated with data analysts to plan budgets and timelines.Efficiently planned, executed, and delivered projects using the Agile methodology.Planned and implemented Salesforce Commerce Cloud to enhance the "donation ecosystem."Organized and prioritized Salesforce requests from various departments and designed solution cases.Managed and developed Salesforce Sales and Service Clouds.Converted legacy workflows and process builders into Salesforce Flows to prepare for the new environment.Collaborated with the Donations and Corporate Communication departments to improve business processes.Acted as a co-executive and internal auditor in Quality, Information Security, and Process Management areas.Reported directly to the Vice President. Show less
  • Astramedica Medical Tourism Agency, Llc
    Head Of Marketing And Customer Relationship Management
    Astramedica Medical Tourism Agency, Llc Apr 2022 - Apr 2023
    Istanbul, Turkey
    Defined the entire branding and brand communication strategy for a foreign-partnered start-up.Developed and implemented digital marketing and corporate communication strategies.Managed a team of more than 10 people, including the field team, and provided communication training.Played a key role in Salesforce Sales Cloud CRM projects, organizing data collection processes among competitors, customers, and target markets.Created content for the company's website and social media… Show more Defined the entire branding and brand communication strategy for a foreign-partnered start-up.Developed and implemented digital marketing and corporate communication strategies.Managed a team of more than 10 people, including the field team, and provided communication training.Played a key role in Salesforce Sales Cloud CRM projects, organizing data collection processes among competitors, customers, and target markets.Created content for the company's website and social media accounts.Managed team members and ensured timely project follow-ups using Trello, Jira, and Asana project management tools.Analyzed the company's digital performance targets and created strategies using tools like SEO (SEMRush), SMO, Google Analytics, and Meta Business Suite.Managed 360-degree marketing activities, including ATL and BTL communication plans throughout the year.Reported directly to the CEO. Show less
  • Özel Media Communications And Consultancy Services
    Corporate Communications And Marketing Director
    Özel Media Communications And Consultancy Services Sep 2018 - Apr 2022
    Istanbul, Turkey
    Managed a team of marketing and communication professionals.Provided consultancy services for start-ups and SMEs on communication and marketing projects.Created SEO-optimized website content and designed social media accounts.Developed documentation for scenarios on critical topics such as brand positioning, brand communication, and crisis communication.Established a project management approach and held daily Scrum meetings using Agile Methodology.Ensured efficient workflow… Show more Managed a team of marketing and communication professionals.Provided consultancy services for start-ups and SMEs on communication and marketing projects.Created SEO-optimized website content and designed social media accounts.Developed documentation for scenarios on critical topics such as brand positioning, brand communication, and crisis communication.Established a project management approach and held daily Scrum meetings using Agile Methodology.Ensured efficient workflow tracking by integrating Slack and Trello into the work process.Provided consultancy services to SMEs for Support Programs under KOSGEB, Ministry of Trade, and Ministry of Industry and Technology.Delivered training to individuals and organizations on presentation, effective communication, public speaking, negotiation and conflict management, and interview techniques. Show less
  • Aves Aerotechnic Aviation Services
    Chief Marketing Officer
    Aves Aerotechnic Aviation Services Aug 2017 - Sep 2018
    Istanbul, Turkey
    Developed and executed all branding and brand communication designs for a new aviation sector start-up with foreign partners.Enhanced the company's website, sales and marketing materials, strategic planning, internal communication, and public relations activities.Designed and conducted internal communication and public speaking training programs.Maintained continuous communication and coordination with internal staff and external consultants to meet department goals.Managed… Show more Developed and executed all branding and brand communication designs for a new aviation sector start-up with foreign partners.Enhanced the company's website, sales and marketing materials, strategic planning, internal communication, and public relations activities.Designed and conducted internal communication and public speaking training programs.Maintained continuous communication and coordination with internal staff and external consultants to meet department goals.Managed print advertisements, PR/media relations, and direct mail campaigns.Created, delivered, and implemented the digital components of marketing campaigns.Organized B2B marketing-focused events and trade show activities.Developed job descriptions and designed organizational development processes.Reported directly to the CEO on marketing strategies. Show less
  • Ga Telesis, Llc
    Marketing Coordinator
    Ga Telesis, Llc Sep 2015 - Aug 2017
    Fort Lauderdale, Florida, United States
    Designed and managed local branding and brand communication strategies for a new American-funded brand entering the local market.Coordinated marketing efforts for Aircraft-On-Ground (AOG) operations.Planned and managed training and implementation processes for 5S and Lean methodologies at the AOG desk.Developed B2B marketing, customer relationship management, and communication strategies for Turkey, Europe, Africa, Central Asia, and EMEA regions.Managed the corporate… Show more Designed and managed local branding and brand communication strategies for a new American-funded brand entering the local market.Coordinated marketing efforts for Aircraft-On-Ground (AOG) operations.Planned and managed training and implementation processes for 5S and Lean methodologies at the AOG desk.Developed B2B marketing, customer relationship management, and communication strategies for Turkey, Europe, Africa, Central Asia, and EMEA regions.Managed the corporate communication of the Istanbul office.Organized and conducted internal communication workshops to enhance effective communication within the company.Collaborated with strategic marketing partners and agencies to create and enhance advertising materials.Developed and managed tailored marketing strategies for major clients such as Turkish Airlines, Pegasus Airlines, Lufthansa, KLM, Air France, Swiss Air, Air Berlin, and British Airways. Show less
  • Kosgeb
    Media And Public Relations Director
    Kosgeb Aug 2013 - Sep 2015
    Ankara, Turkey
    Served as Communication Consultant to the President and Board Members of KOSGEB.Drafted all speeches for the Institution's President and provided mentoring for public and on-camera speaking.Established and managed sustainable communication models, fostering effective relationships with the media and other public institutions.Led the design of the official website, managing SEO and social media processes.Organized and managed monthly publications for the institution's printed and… Show more Served as Communication Consultant to the President and Board Members of KOSGEB.Drafted all speeches for the Institution's President and provided mentoring for public and on-camera speaking.Established and managed sustainable communication models, fostering effective relationships with the media and other public institutions.Led the design of the official website, managing SEO and social media processes.Organized and managed monthly publications for the institution's printed and electronic magazines, overseeing the printing processes.Planned and organized national events hosted by KOSGEB.Enhanced relationships between KOSGEB and SMEs.Fully planned and managed the Turkey's Entrepreneurs competition, overseeing all communication and production processes.Managed protocol operations for the institution. Show less
  • Trt
    Live Reporter/Speaker
    Trt Aug 2012 - Aug 2013
    Istanbul, Turkey
    Conducted live broadcasts from various stadiums in Turkey, in both Turkish and English.Provided voiceover for scheduled programs, promotions, and advertisements.Contributed to copywriting and served as a program editor for various projects.
  • Digiturk
    Live Reporter/Speaker
    Digiturk Mar 2010 - Aug 2012
    Istanbul, Turkey
    Conducted live broadcasts from various stadiums in Turkey and Europe in both Turkish and English.Produced special interviews and broadcasts featuring prominent figures in Turkish football.Hosted the "Günaydın Futbol" morning show, aired from 7:00 AM to 10:00 AM.Provided voiceover for scheduled programs, promotions, and advertisements.Organized programs and created special highlight clips for Turkey’s Süper Lig teams.
  • Cine5 Media Group
    Reporter/Speaker/Editor
    Cine5 Media Group Oct 2008 - Mar 2010
    Istanbul, Turkey
    Reported on daily life news in Istanbul as a correspondent.Provided voiceover for news and sports programs.Served as editor for scheduled political programs.
  • İşnet A.Ş.
    Sales Team Lead
    İşnet A.Ş. Dec 2006 - May 2008
    Istanbul, Turkey
    Participated in relationship development processes with local and global stakeholders in the telecom sector.Provided insights to the marketing department and offered real-time experiences and feedback within the framework of B2B marketing strategies.Managed direct sales processes by planning customer visits and creating customer experience strategies.Supported Corporate Communications in improving sales and marketing processes.Monitored customer relationship management using the… Show more Participated in relationship development processes with local and global stakeholders in the telecom sector.Provided insights to the marketing department and offered real-time experiences and feedback within the framework of B2B marketing strategies.Managed direct sales processes by planning customer visits and creating customer experience strategies.Supported Corporate Communications in improving sales and marketing processes.Monitored customer relationship management using the Microsoft CRM platform to enhance the company's communication steps.Reported directly to the Sales Director and Corporate Communication Director. Show less
  • Ibm
    Intern
    Ibm May 2005 - Aug 2005
    Istanbul, Turkey
    Sales, Marketing and IT Departments

Y. Serhat Canoruç Skills

Marketing Communications Customer Relations Social Media Marketing Marketing Strategy Sales Management Digital Marketing Telecommunications Online Marketing Business Strategy Public Relations Advertising Social Media Marketing Management Event Management Competitive Analysis Product Marketing Seminar Speaker Speakers Media Relations Media Planning Writing Online Advertising Public Speaking Marketing Research Customer Service Social Networking Business Development Brand Development Team Management Digital Media Digital Strategy New Media Integrated Marketing Television Brand Management Mobile Marketing Corporate Communications Market Research Marketing Seo Internal Communications E Commerce Broadcast Content Strategy Email Marketing Media Buying Strategic Communications Blogging Direct Marketing Content Management

Y. Serhat Canoruç Education Details

Frequently Asked Questions about Y. Serhat Canoruç

What company does Y. Serhat Canoruç work for?

Y. Serhat Canoruç works for Global Learning Academy

What is Y. Serhat Canoruç's role at the current company?

Y. Serhat Canoruç's current role is Kurumsal İletişim ve Pazarlama Direktörü.

What schools did Y. Serhat Canoruç attend?

Y. Serhat Canoruç attended Marmara University, Yeditepe University, Yeditepe University, University Of North Carolina At Greensboro.

What are some of Y. Serhat Canoruç's interests?

Y. Serhat Canoruç has interest in Social Services, Marketing And Branding, Economic Empowerment, Politics, Education, Trekking, Mobile Devices, Computer Games, Science And Technology, Camping.

What skills is Y. Serhat Canoruç known for?

Y. Serhat Canoruç has skills like Marketing Communications, Customer Relations, Social Media Marketing, Marketing Strategy, Sales Management, Digital Marketing, Telecommunications, Online Marketing, Business Strategy, Public Relations, Advertising, Social Media.

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