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With 17+ years of experience in software engineering and design, I am a Senior Engineering Manager at Daraz, the leading online marketplace in South Asia. I oversee three scrum teams that deliver on three domains: operations, digital products, and payments. My core competencies include system design, agile methodology, and team building/management.I am passionate about creating innovative and scalable solutions that enhance the customer experience and drive business growth. I have achieved the targets for FY23, in an extremely tough economy, for the department on average 93.4% in 5 KPIs covering all three domains. I have also received the "Service Milestone Award" for being an inspiration for the teams for 4 years. My mission is to empower my teams to deliver high-quality products that meet the needs and expectations of millions of customers and sellers across South Asia.
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Engineering ManagerEnterprise64 Mar 2024 - PresentKarāchi, Sindh, PakistanAs an Engineering Manager at Enterprise64, I drive technological excellence and foster a culture of innovation and continuous improvement. My role involves leading high-performing teams, managing strategic projects, and optimizing engineering processes to deliver exceptional business outcomes.Key Achievements:- Leadership Development: Implemented comprehensive leadership programs that have empowered middle management and enhanced leadership skills across the organization, fostering a culture of continuous growth and development.- Hackathon Organization: Initiated and organized a successful hackathon, where seven teams of five members each built five innovative prototype apps in just six hours by leveraging AI for each step of the SDLC, significantly reducing the development time from the usual four days.- Project Management and Innovation: Spearheaded the development of an advanced HRIS system integrating AI for improved HR processes and employee engagement. Developed automated notifications and reminders for the RISE program, enhancing operational efficiency and user experience, and introduced a new model of 1-hour development using service-oriented architecture to streamline project management and boost productivity.- Team Optimization: Enhanced team efficiency and productivity through targeted professional development activities, including coding challenges, online courses, and contributions to GitHub and StackOverflow.- Client Relationship Management: Strengthened key client relationships through strategic management, ensuring sustained business growth and client satisfaction.- Strategic Initiatives: Proposed and executed initiatives to enhance cost-efficiency and business continuity, addressing financial challenges and driving sustainable growth.I am passionate about leveraging technology to solve complex problems and drive business success. I continuously seek opportunities to innovate and lead teams toward achieving extraordinary results. -
Senior Engineering ManagerDaraz Apr 2022 - Mar 2024Karāchi, Sindh, Pakistan- Managed a tribe of 3 scrum teams of 6 PHP/Java developers, 3 frontend engineers, 1 designer, and 3 software quality assurance engineers to deliver on 3 domains of operations, digital products, and payment integration using agile methodology and project management best practices for each squad/team.- Plan, organize, direct, control, and evaluate the operations of 3 squads.- Develop internal team policies and implement internal and departmental policies and procedures.- Meet with business and product owners to discuss system requirements, specifications, and timelines as per the roadmap.- Achieved the targets for FY23, in an extremely tough economy, for the department/tribe on average 93.4% in 5 KPIs based on all 3 domains of payments, digital, and operations.- Recruited 4 highly competent engineers through unconventional methods, in a challenging local tech market.- Implemented OKR for team performance monitoring with tribe and squad team structure, while keeping the team happy and motivated to adapt to change.- Received "Brainiac Award" in Cheers for Peers awards by colleagues. -
Engineering ManagerDaraz Jul 2020 - Apr 2022Karāchi, Sindh, Pakistan- Managed 2 teams of 4 PHP/Java developers, 2 UI/UX engineers, and 3 software quality assurance & automation engineers to deliver on 2 domains of operations (scrum team), and payments (kanban team) using agile methodologies and project management techniques.- Plan, organize, direct, control, and evaluate operations of 2 teams. - Achieved the targets for FY22 for the department on average 114% in 4 KPIs based on all 2 domains of payments, and operations.- Recruited 2 highly competent engineers as per capacity planning, in a highly challenging local tech market.- Received "Service Milestone Award" for being an inspiration for the teams for 4 years. -
Development Team LeadDaraz Apr 2019 - Jul 2020Karāchi, Sindh, Pakistan- Managed a team of 4 backend developers, and 2 software quality assurance engineers to deliver on operations using SDLC and beginning to dive into Agile.- Developed and deployed 7+ process automation & optimization applications with timely support to legacy applications within 1+ years using lean software development (LSD).- Built OMS (Order Management System) which added a 13% increase in the overall business from the region, by adding the capability of managing multiple hubs within a city for delivery.- Built DSS Tool (Daraz Seller Scheduling tool) for regional warehouse capacity management which increased 0% visibility & tractability to 100%, with pre-booking of the time slots to deliver seller goods at the warehouse. The adoption rate for our 3rd party sellers for the new application was 78% within the starting few weeks. -
Senior Php DeveloperDaraz.Pk Dec 2017 - Apr 2019Karāchi, Sindh, Pakistan- Developed new features and maintain code for legacy systems using PHP (Yii, Zend), Java (Spring Boot), Javascript, and MySQL- Wrote code to show the flow of a very complex application communicating through many web services, which removed dependency on other teams and helped other developers fix bugs in hours instead of days.- Diligently lead data carve-out for BI systems by visiting Singapore to learn Databases and financial reporting.- Dedicatedly work with the Vietnam team to take handover of regional third-party logistic integration to automate the delivery of goods to customers, capturing 84% of orders in 5 ventures in the current quarter, with a 13% deduction on customer complaints regarding status updates.- Promoted to a leadership role based on my performance of Singapore and Vietnam. -
Software Development ConsultantCooperative Computing May 2017 - Nov 2017Karāchi, Sindh, Pakistan• Worked on projects on the project to project basis and ghost busting on issues in other projects. -
Head Of Product DevelopmentIntellexal Solutions Private Limited Feb 2017 - Apr 2017Karāchi, Sindh, Pakistan• Company product development by improving technology and introducing the DevOps team to manage server-based issues.• Introduced regular training sessions.• Started team building for the products, and for other projects.• Oversee all the company projects, and suggest the best processes to complete in time and under budget, introduced increased pricing rates for the projects, and successfully got approvals from the old clients by showing them the right product outcome.• I meet clients directly in Islamabad, Lahore, Karachi to understand their issues on our product and services, I filter client’s requirements to match the best product or service for them. -
Senior Software EngineerArpatech (Pvt) Ltd (Pakistan Official) Nov 2016 - Jan 2017Karāchi, Sindh, Pakistan• In a short span of time I started and learned Yii on a company revamp project.• I worked closely with Architect and project manager and had a chance to present the project to the main project stakeholders. -
Sr. Software EngineerCooperative Computing Dec 2014 - Sep 2016Karachi, Pakistan• Left my comfort zone in my previous job for the sake of learning new tech in this company.• Successfully developed and deployed 5+ small and big projects on Laravel, OpenCart, Prestashop, and many other frameworks that I learned and worked on for the first time. • I am a part of a big enthusiastic open-source team with a bulk of projects at a time.As a Sr. Developer I used to lead the projects with other developers, starting up with ERDs to deploying the application to the client servers, from mentoring and helping other team members to communicate with the project coordinators. -
Sr. Php DeveloperIndus Soft Jul 2013 - Nov 2014Karāchi, Sindh, Pakistan• Manages a team of 6 including 1 designer, 2 Jr. developers for other WordPress and HTML projects, 2 sales representatives for company product, 1 server/database administrator part-time, also work on projects directly on Company Product and other projects.• Introduce Leopard Courier service to deliver secret code on receipt of payment for the accounts activation on company product for the local market in Pakistan. • Revamped the entire site as per expert knowledge of visitor experience, which improves the visitor count to 19%.
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Web DeveloperDestinationw3 Jun 2012 - Jun 2013Ajman, United Arab Emirates• Suggested company owner to establish an office in Pakistan to build a big team under budget since UAE is expensive for small businesses. It paid off and helped them to establish a great team in Pakistan.• Learnt CodeIgniter in 12 days with polishing skills in PHP and developing a small inventory system at the same time.• Learned and worked on Microsoft surface using Flash to design 3d car review for Lexus. -
Project ManagerWeb Innovation May 2011 - May 2012Karāchi, Sindh, Pakistan• Played a key leadership role to design and develop several projects as per client requirement and schedule. • Worked closely with the SEO team to produce revenue for many clients for internet marketing.• Introduced techniques to optimize work and scheduling to meet deadlines client satisfaction.• Interact directly with clients to gather requirements and project understanding. • Led several internal projects to optimize resource management and organization. -
Flash DesignerCentricsource May 2009 - May 2011Karāchi, Sindh, Pakistan• It was a USA based company that deals in software and web designing, development, and customization.• Work closely with PM and QC team for the accomplishment of daily tasks and mock-ups.• Also assigned to manage, schedule, and monitor training & coaching of the new team members.• Create Animations for clients using JQuery and Flash. Highly customize animations headers mostly action scripted, banners, menus, logos, backgrounds & special effects. -
Software DeveloperHma Pumps (Pvt.) Ltd. Jan 2006 - Apr 2009Karachi• Designing, developing & optimizing company website.• This is a business lead website plus a user interactive website.• Brochures, handouts, advertisements, penaflex display graphics, logos, and icons.• Additionally, I was assigned specially to manage an expo event in Karachi Expo for their locally manufactured pumps for foreign delegates.
Yasir Ali Skills
Yasir Ali Education Details
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Bachelor -
Microsoft® Certified Technology Specialist
Frequently Asked Questions about Yasir Ali
What company does Yasir Ali work for?
Yasir Ali works for Enterprise64
What is Yasir Ali's role at the current company?
Yasir Ali's current role is Engineering Manager @ Enterprise64 | X-Alibaba.
What is Yasir Ali's email address?
Yasir Ali's email address is ya****@****ive.com
What schools did Yasir Ali attend?
Yasir Ali attended University Of Karachi, Sir Syed University Of Engineering And Technology.
What are some of Yasir Ali's interests?
Yasir Ali has interest in Outing, Computer Games, Reading Books Only Pdf, Fiata Training Diploma, Doing Piffa, Movies.
What skills is Yasir Ali known for?
Yasir Ali has skills like Jquery, Web Development, Html, Css, Microsoft Sql Server, Web Services, E Commerce, Javascript, Asp.net, Xml, Project Management, Wordpress.
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Yasir A.
6+ Years In Python | Open Source Contributor | Django, Selenium, Pandas, Numpy, Scripting, React | Master In Python ProgrammingLahore1lhr.nu.edu.pk -
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