Yasir Ali Email & Phone Number

Karachi, Pk

• Supervision of marketing strategies execution, spanning email prospecting, website development, SEO, media buying, graphic design/video editing, admin & data entry, and marketing automation.• Continuous monitoring and assessing trends and the competitive landscape to ensure strategic alignment with market demands and company objectives.• Leadership in project management and facilitation of cross-functional collaboration.• Strategic planning to develop optimized conversion funnels.• Implementation and refinement of streamlined marketing automation processes.• Management of a client portfolio exceeding 40 accounts.• Oversight of a team comprising over 50 members.

• Oversee the implementation of marketing plans, including digital marketing, funnel automation, website development, SEO, and email prospecting.• Ensure marketing campaigns are executed to the highest quality standards positioning our client as a regional and global market leader.• Monitor and evaluate the competitive environment and trends to ensure plans and activities are relevant to the market and the needs of the business.• Managing 20+ clients• High level of project management and cross-functional collaboration• Able to balance strategic planning with day-to-day execution

• Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.• Monitored and evaluated website analytics to assess campaign success, identify issues, and make forward-thinking adjustments to maintain targets.• Managed team engaged in ongoing product optimization, account management, and ad placement.• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.• Monitored return on investment of online and social media marketing efforts.• Masterminded highly successful digital strategies for various platforms to attract customer engagement.• Directed a successful search engine marketing campaign that used solid linking, technical, and keyword research tactics.• Drove cross-functional collaboration with a focus on quality service delivery.

Lakson Square Building # 3, Karachi

• Boosted customer engagement via social media through media buying.• Produced diverse marketing content for social platforms.• Managed social media calendar for campaigns.• Analyzed and reported campaign results.• Devised strategic campaigns to meet goals.• Used metrics to guide future strategies.• Met multiple deadlines through prioritization.• Monitored ROI of marketing efforts.• Collaborated across teams for campaign timing.• Analyzed KPIs for strategic planning.• Supported SEO initiatives, and planned/executed PPC Ad Campaigns.• Developed tailored strategies based on client needs.

Lakson Square Building # 3, Karachi

• Lead overall Paid Search function including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plan.• Monitor and analyze performance overall against traffic, CPA, and ROI goals and continually make and implement recommendations for optimization and ongoing growth.• Lead internal team to optimize customer journeys and online experience

Block A, Sindhi Muslim Cooperative Housing Society, Karachi

• Monitored online trends for optimized strategies.• Analyzed website data to pinpoint improvement areas.• Led projects for web page redesign and strategy diversification.• Conducted in-depth competitor and market analyses for brand communication enhancement.• Stayed updated on industry practices and trends for effective product promotion.• Identified necessary technology frameworks for digital strategies.• Presented weekly brand digital performance findings to management.• Conducted user interviews and testing for application usability analysis.• Selected appropriate marketing channels and target customers for campaigns.• Developed tailored marketing materials to boost product awareness.• Forecasted marketing trends to maximize sales.• Produced engaging marketing, advertising, and website copy.• Collaborated with the product development team on promotions.• Maximized advertising efforts across media channels.• Attracted 50,000+ new customers through innovative marketing strategies.• Trained entry-level and data analysts on company protocols and best practices. Achievements: • Boosted sales revenue from 1 to 15 million through digital channels in 2016 (Well.pk).• Achieved 250% overall website traffic increase in 2018, with 200% growth in Google organic traffic (Dawaai.pk)

Nursery Shahrah E Faisal, Karachi

• Administered marketing calendar for timely content releases.• Enhanced customer engagement via social media.• Developed diverse marketing content for social platforms.• Ensured consistent tone across social media content.• Executed targeted offline and online marketing strategies.• Monitored website analytics to assess and adjust campaigns.• Analyzed competitor pages for backlink and keyword opportunities.• Optimized SEO strategies for short- and long-term success.• Managed team for product optimization and ad placement.• Provided weekly updates to clients on digital marketing campaigns.• Cultivated relationships with high-profile clients for results-driven strategies.Achievements: • Over six months, the e-commerce platform experienced significant growth in sales revenue, ascending from 25,000 AED to over 50,000 AED. This notable achievement was attributed to the implementation of comprehensive digital marketing strategies.

Pechs, Karachi

• Developed and deployed social media content, engaged target audiences, and enhanced reach through strategic ad placements.• Tracked and reported monthly on marketing campaign performance for optimization.• Optimized social media channels and web pages for improved SEO and usability.• Crafted innovative brand messaging for social media to support new product launches.• Implemented strategies to enhance click-through rates and conversions.• Stayed abreast of market trends and competitor changes.• Orchestrated successful digital strategies across platforms to drive customer engagement.• Utilized tracking data to segment audiences, trigger campaigns, and personalize content.• Mentored teams in KPI analysis and performance evaluation using Google AdWords and Analytics.• Developed backend-tracking URLs for measuring campaign results and determining ROI.

Teen Talwar Clifton, Karachi

• Executed daily responsibilities accurately and efficiently.• Thrived under tight deadlines and in a fast-paced environment.• Utilized coordination and planning to meet deadlines.• Fostered respectful, friendly, and helpful working relationships.• Enhanced customer satisfaction by resolving issues promptly.• Improved operations through dedication and hard work.• Engaged in team-building activities to strengthen relationships.• Maintained excellent attendance and exceeded goals through effective prioritization.• Prepared various written communications, reports, and documents.• Attentively listened to and addressed customer concerns.• Managed employee team, handling hiring, training, and professional development.

Gulshan E Iqbal, Karachi

• Managed E-commerce sites.• Learned and applied new skills for improved productivity.• Executed daily tasks accurately and efficiently.• Identified and solved issues promptly.• Provided excellent service by understanding customer needs.• Utilized critical thinking to evaluate solutions and make decisions.Achievements:• Boosted sales revenue from $500 to over $100,000 on 6 E-commerce websites within 3 months through SEO & web design efforts.• Earned Employee of the Month prize nine times.

Phase 2 Ext, Dha, Karachi

• Reviewed and optimized client sites for improved keyword targeting, URL strategies, and content.• Developed dynamic SEO strategies to surpass competitors and fulfill client requirements.• Conducted keyword research to target clients effectively.• Implemented quality link-building strategies.• Recommended changes in website architecture, content, and links for enhanced SEO positions.• Emphasized the significance of SEO and link building.

B.Sc, Phy,Maths,Chem

Activities and Societies: Played Cricket & football

Matriculation, Physics, Maths

Activities and Societies: Debate Team