Spearheading portfolio marketing strategies to drive organic billing growth for key credit card products.Managing spend-based engagement campaigns to encourage cardmember activity.Leading initiatives to improve cardmember communication, including digital campaigns, achieving high engagement metrics.Collaborating cross-functionally teams to optimize campaign execution and enhance customer experience.Driving spend stimulation campaigns with tailored offers to enhance cardmember loyalty.Monitoring performance data and using insights to refine strategies and ensure alignment with business goals.

Manage EMI (Equated monthly installment) and credit line on Cards in India marketFocus on initiatives which drives organic AR through campaigns and offersAddress opportunities for loan and line on Card and help shape the roadmap through analysis of customer behaviourDevelop marketing content for various communication including marketing offers and ongoing Cardmember engagement materialsPartner with cross functional teams including but not limited to marketing, brand, servicing, compliance, analytics, risk, finance, operational excellence and technologyPartnership with external stakeholders like payment terminals and brands to drive volume for EMIDeliver pivotal insights to senior leadership at diverse forums, offering valuable perspectives to drive informed decision-making and strategic direction.

Worked on project to enhance product benefits of Credit CardsAssisted team is developing and executing various customer communications & Cardmember engagement initiativesDeveloped communication briefs and collaborated with the brand team to release several customer-facing communicationsFacilitated collaboration among multiple internal stakeholders to ensure consistent communication aligned with the overall customer engagement strategy.Discovered avenues for enhancing the performance of diverse communication channels and optimizing the utilization of product benefits of Credit CardsInterface with multiple functions such as Operations, Finance, Legal, Compliance and to resolve all matters pertaining to the product Implementation of regulatory projects for lending consumer business for India marketOverseeing the introduction and maintenance of product collaterals.

Supported Central Marketing Team in execution of various email/sms/social media campaignsAnalysis of Marketing campaigns and input to senior leadershipCollaborated with numerous teams within the organisation for different projectsPublish monthly weekly contest results and incentives for all the channelsAnalysis of channel performance to meet business targetEnsuring timely and accurate procurement, maintenance, and delivery of stocks/merchandiseFostering cooperation among diverse stakeholders to promote uninterrupted business processes.Ensuring all payments are cleared to business vendors within designated timeframes for all activities.

Proposes potential business deals by contacting potential partners in Latin America; discovering and exploring opportunities.Closes new business deals by coordinating requirements; developing and negotiating for commercial agreement.Manage all customer communication and maintain effective relationship with all.Finding new Business partner in assigned territory and approaching them through email/Calls.Study and analysis of Export Import Data, Top Importers & Exporters, Top Products etc.Presentation to management, clients.

I worked here as a Business Development ExecutiveI was assigned to work on Zoho CRMGenerate potential leads from Yellow Pages, Social networking websites, Free lancer etc. brief them about services of Automation, Optimisation & Intelligence and convince them for meeting with Senior Executive manager in AUSTRALIA.

Did market analysis of AJAY PIPES which is a division of AJAY INDUS CORP.During this stint, I was assigned to meet with retailers and Distributors and to find out the reason of Low market share and formulated strategy to overcome the problem.