Senior Marketing Analyst
CurrentSpearheading portfolio marketing strategies to drive organic billing growth for key credit card products.Managing spend-based engagement campaigns to encourage cardmember activity.Leading initiatives to improve cardmember communication, including digital campaigns, achieving high engagement metrics.Collaborating cross-functionally teams to optimize campaign execution and enhance customer experience.Driving spend stimulation campaigns with tailored offers to enhance cardmember loyalty.Monitoring performance data and using insights to refine strategies and ensure alignment with business goals.