Yasir Ashraf Email and Phone Number
Dedicated professional with 14+ years of diverse achievements with industry leaders like KPMG, including success in building world-class B2B SaaS products. As a forward-thinking leader, I excel in leading features from inception through launch, including overseeing diverse teams and complex strategies. I also forge lasting stakeholder relationships and ensure alignment throughout projects. Using out-of-the-box thinking and a broad background in consulting, I continue to exceed expectations. Supporting these achievements are my exemplary educational qualifications. These include a Diplom-Kaufmann (MBA) from FOM University and my appointment as CPA (Steuerberater). Key areas of specialization:Digital Product Management, Strategy & Roadmaps, B2B SaaS Products, Go-to-Market, Growth, Team Building & Leadership, Digital Transformation, New Technologies, Stakeholder Engagement, Financial ExpertiseSelected highlights from my career:• Headed complex launches of several B2B SaaS products and scaled from 0 to 330k+ B2B users in 16 countries and 100M+ B2B2C users (Dish Digital Solutions GmbH digital entity of the METRO Group).• Achieved a promotion to the Head of Digital Products within a competitive company and spearheaded our flagship product Dish Reservation to market leader in Europe.• Established critical partnerships with high-profile digital players like Google, acting as the principal contact with stakeholders and senior executives. • Cited for vital contributions to METRO’s leadership community (nominated by the group’s board), championing the use of data-driven insights.• Attained a prestigious Innovation Award in 2017 in Brussel and acted as a thought leader for digital projects and related industry trends/topics. • Received several promotions at KPMG, demonstrating ingenuity and dedication.In my free time, I enjoy business literature, Cricket, travelling, and exploring new cultures. I look forward to meeting you! You can reach me at yasirashraf47@yahoo.com.
Dish Digital Solutions
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Head Of Digital ProductsDish Digital Solutions Oct 2018 - PresentDüsseldorf, North Rhine-Westphalia, Germany• Grew from 0 to 330k+ B2B SaaS users and surpassed 100M+ B2B2C users in 16 countries.• Spearheading continuous growth through growth hacking initiatives and fostering key partnerships.• Implemented industry best practices to elevate Dish/METRO from a pioneering role to market leadership within a brief period.• Shaped digital product strategy and rollout of digital products, using approaches that were scaled to other divisions. -
Senior Manager Digital ProjectsDish Digital Solutions Jul 2017 - Sep 2018Düsseldorf, North Rhine-Westphalia, Germany• Governed a pilot initiative to evaluate the digital potential of the METRO Group, becoming the go-to resource for related technologies and processes. • Increased knowledge at every opportunity with contemporary digital solutions. -
Appointment As German Tax Advisor (Steuerberater)Finanzministerium Nrw Feb 2015 - PresentDüsseldorf, North Rhine-Westphalia, Germany
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Entrepreneur & InvestorRayn Holding Gmbh Nov 2014 - PresentMonheim, North Rhine-Westphalia, Germany• Successfully scaled from 0 to 80+ residential and commercial units with multiple entities. • Concentrated on enhancing the energy efficiency of the buildings.• Investing strategies: Managed to value and buy & hold.
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Founding InvestorJobflow Gmbh 2023 - PresentBerlin, Deutschland• Rapidly growing job platform of the 21st century. -
Manager Group Finance & TaxesImi Mar 2016 - Mar 2017Alpen, North Rhine-Westphalia, Germany• Oversaw finance for the German group division (€650M in revenue), encompassing a mechanical engineering sector and 11 manufacturing units. Advocated for the use of cutting-edge systems to increase the accuracy and reliability of reporting.• Streamlined the management of closings (HGB and IFRS) to boost workflow. Formalized processes for reporting KPIs, cash management, and time-sensitive forecasting. -
Senior ConsultantKpmg Deutschland May 2013 - Feb 2016Essen, North Rhine-Westphalia, Germany• Led 20+ audits (German GAAP, IFRS) and consulting projects in a high-stress workplace, receiving praise and ranking among the top of all consultants.• Reviewed risk management framework and governance structures, authoring comprehensive reports and acting as the main escalation point for related inquiries.• Appointment as German tax advisor (Steuerberater) -
Associate / Senior AssociateKpmg Deutschland Feb 2011 - Apr 2013Essen, North Rhine-Westphalia, Germany• Team Lead and Assistant on multiple audit and consulting projects. -
Visiting Lecturer - Int. Business ManagementFom Hochschule Für Oekonomie & Management Feb 2015 - Dec 2015Essen• Visiting lecturer for IFRS and Corporate Finance -
Foreign Assignment In Taiyuan/China As Lecturer At The Shanxi University Of Finance & EconomicsInstitute For International Studies (Iis) Mar 2010 - Jul 2010Taiyuan/China• Holding Lectures in China on the following Subjects: Corporate Management, Sales & Marketing, Finance & Investment, Taxation & Accounting -
ConsultantTax Consultancy Grueter Hamich & Partner Mbh Feb 2009 - Feb 2010Essen, Germany• Analyzing Business Assessments Including Forecasts & Compiling and Analyzing Balance Sheets
Yasir Ashraf Education Details
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Finanzministerium Nrw, GermanyFinance -
Business Economics
Frequently Asked Questions about Yasir Ashraf
What company does Yasir Ashraf work for?
Yasir Ashraf works for Dish Digital Solutions
What is Yasir Ashraf's role at the current company?
Yasir Ashraf's current role is Digital Products | B2B SaaS | G2M | Executive Leadership | Strategy & Roadmaps | Team Building | Digital Transformation | Entrepreneur & Investor.
What schools did Yasir Ashraf attend?
Yasir Ashraf attended University Of Applied Sciences – Hochschule Fuer Oekonomie & Management (Fom), Essen/germany, Finanzministerium Nrw, Germany, Avans Hogeschool.
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