- Managing the execution of the Wealth and Personal Banking Marketing strategy for HSBC Sri Lanka- Managing digital acquisitions campaigns - To drive quality leads for Credit cards, Premier, International by working closely with Head of WPB, Product Managers and media agencies- Community Management - Segmenting and targeting customer bases using digital channels and managing customer communications through social channels- Managed the end to end execution of the new Live+ Credit card launch covering Launch event, OOH, Digital Strategy & PR which generated over 3.8 Million total coverage- Rolled out 360 campaign covering 9 touch-points to celebrate 30 Years of HSBC Credit cards resulting in +8% incremental card spend and +91% increase in social media organic reach- Pioneered Influencer marketing strategy for HSBC Sri Lanka to drive TOM Awareness and digital lead generation

Played multiples roles within the HSBC digital team starting off with being the productowner of HSBC Sri Lanka Digital Banking platforms and subsequently being the Product owner ofPublic website and leading it’s commercialisation efforts which helped to develop a broad understanding of the banking industry> Product owner of HSBC Online and Mobile banking platforms• Managed the Online and Mobile banking platforms ensuring 80% digital adoption of all retail banking customers• Worked closely with local, regional and global cross-functional teams in order to drive forward decisions around platform projects• Performed regular competitor analysis and gap analysis to identify areas of platform improvement through maintaining a priority backlog and developed business cases for feature improvements> Digital campaign manager• Initiating campaigns to increase penetration of digital banking platform• Rolled out Customer Lifecycle Management campaigns to increase MoM registrations by 30% and platform engagement by 20%• Initiated targeted campaigns coordinating with marketing and agency teams to increase CEFTS transactions by 45% YoY• Initiated “Digital Master Awards” as an internal campaign to recognize and reward frontline staff for promoting digital platforms• Analyzed platform NPS surveys to gain insights on customer pain points and provide recommendations on platform improvement> Product owner of HSBC Sri Lanka Public Website• Driving of organic traffic to improve digital card sales by 35% YoY through the implementation of credit card articles and SEO audits• Optimized the Premier customer journey on the website to improve leads by 60% YoY through A/B testing of pages, lead form revamp and improving CTA’s within pages• Implemented dynamic segmentation banners to capture missed opportunity of credit card and premier leads

Initiated a fitness movement by creating the first fitness platform in Sri Lanka and expanded into importing and retailing nutritional supplements through physical and digital channels.- Implement fitness related articles and videos via STRONG.LK to a combined active audience of 80,000+ fitness enthusiasts across social media platforms- Import and sell nutritional supplements via physical store and online channels to 8,000+ customer base.- Redesigned the official website (www.strong.lk) to become the market leader in online supplement purchases, which increased digital sales by 70% via a streamlined order process journey and informative blog content which increased organic reach by 40%.- Create marketing campaigns via Facebook and Instagram to boost engagement and brand awareness- Initiated multiple corporate training programs with leading corporations to promote healthy lifestyle amongst employees

Reporting to Vice President – Client Services, led cross-functional teams to successfully deliver projects for leading companies in the Apparel and Telecom sector along with supporting sales efforts for new engagements.- Delivered projects valued over $900k to strict budgets, deadlines and service level agreements.- Managed diverse teams of over 50+ team members in multiple streams such as Development, BA, QA, UI,UX to deliver end solution to clients.- Managing sales efforts from a delivery perspective in planning and forming responses to build a pipeline of over $6 million.- Engaged in driving employee engagement initiatives along with HR support which improved employee motivation and reduced attrition.