Yasmin Bailey Email and Phone Number
About MeI am a creative and strategic marketing professional with ten years of experience in the hospitality industry. Quick thinking and results-driven, I enjoy working in fast-paced environments and have a reputation for delivering best-in-class multichannel end-to-end campaigns with tangible results.Experience- Brand positioning and strategy. - Digital marketing and social media strategy from conception through to execution. - Annual marketing, PR and activation calendars. - Building and managing websites through WordPress and Square Space alongside other CMS platforms. - CRM and customer loyalty strategy. - Local marketing strategy and new openings.- Third-party partnership management and brand collaborations.- Copywriting for a broad range of communications and materials and meticulous copy editing. - Asset creation and management of photoshoots. - Effective stakeholder relationship management. - SEO strategy and implementation. - Creating, building and managing full-funnel paid social and PPC campaigns. - External agency briefing and management. - Excellent time management skills, juggling a variety of high-profile, fast-paced projects at once. - Detailed reporting and digital analysis. - Line management and project management. Skills & QualificationsCertifications: Google Analytics | Brand Strategy | Search Engine Optimisation Fundamentals | Social Media Strategy and Optimisation | Content Marketing | Public RelationsLinkedIn Accredited: Google Analytics | SEO | Google AdsTools and Platforms: Hootsuite | Sprout Social | Sked | Campaigns+ | Contao | Coniq | MailChimp | Propeller | Canva | Adobe Spark | Google Analytics | GoogleAds | Google Ad Mob | Google Search Console | Screaming Frog | SEMrush
Dishoom
View- Website:
- dishoom.com
- Employees:
- 287
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Senior Marketing ManagerDishoom Apr 2021 - PresentLondon, England, United Kingdom
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Senior Account ManagerMe:Mo Sep 2019 - Mar 2021LondonCreated and implemented multichannel marketing, branding and PR strategies for a diverse range of restaurants, bars, hotels and food retailers. Developed annual marketing and PR calendars, executing key activations and outreach. Formulated data led CRM strategies, consistently improving engagement and retention results. Forged and maintained lucrative relationships with third party partners and e-commerce platforms as well as creating and managing cross-brand collaborations and local marketing partnerships. Crafted creative, insight led organic social media strategies and content, consistently cultivating improved follower and engagement growth rates. Produced branding materials for clients including brand bibles and POS, defining tone of voice and leading on creative vision. Devised, built and managed full funnel paid social and PPC campaigns. Oversaw website management for all clients using a range of CMS as well as leading website build projects from briefing through to completion. Managed SEO for clients, implementing on and off page fixes, leading to improved technical performance and SERP rankings. -
Digital Marketing ManagerThe Brasserie Bar Company Apr 2018 - Sep 2019London, England Metropolitan AreaOverhauled and delivered the digital marketing strategy for Brasserie Blanc restaurants and The White Brasserie Company pubs.Created a campaign led social media strategy to increase engagement and follower growth. Generated and executed a roll out strategy for all key campaigns across digital platforms including website, social media, CRM, PPC and SEO. Presented digital proposals to senior management and board members leading to a CRM platform migration. Devised a location and day part led paid paid social and PPC strategy for all venues. Managed web, CRM & PPC agencies and provided monthly reporting and data analysis of digital performance. -
Digital Marketing ManagerAll Star Lanes. May 2017 - Apr 2018HolbornFormulated the digital marketing strategy and carried out the delivery of brand campaigns across all online platforms. Devised the digital marketing element of All Star Lanes' most commercially successful Christmas campaign, including social media strategy, paid social and PPC campaigns, SEO improvements, third party partnerships and extensive listings. Managed significant All Star Lanes website updates, implementing UX led changes to improving usability, and key structural updates to highlight new brand objectives and messaging. Curated an improved social media and paid social strategy to promote new brand messaging pillars and increase package bookings, leading to a significant increase in engagement, following, brand awareness, and a sales uplift. Managed web, CRM & PPC agencies and carried out data analysis and reporting. -
Marketing CoordinatorCabana & Hush Restaurants Jun 2015 - May 2017MayfairWorked across the full marketing mix for Cabana and Hush restaurants. Responsibilities included social media content creation and management, CRM and email comms, local marketing, website management and the introduction of a successful loyalty scheme. -
Marketing AssistantGail'S Artisan Bakery Jan 2015 - Jun 2015MaryleboneCollaborated on branding, local marketing, events, new openings, social media content creation and CRM management. -
Shift ManagerGail'S Artisan Bakery Jul 2014 - Feb 2015MaryleboneIn this role I was responsible for the daily running of the bakery & café. This included customer service, as well as management of the front of house and back of house teams.
Yasmin Bailey Education Details
Frequently Asked Questions about Yasmin Bailey
What company does Yasmin Bailey work for?
Yasmin Bailey works for Dishoom
What is Yasmin Bailey's role at the current company?
Yasmin Bailey's current role is Senior Marketing Manager at Dishoom.
What schools did Yasmin Bailey attend?
Yasmin Bailey attended University Of Exeter, The Cardinal Vaughan Memorial School.
Who are Yasmin Bailey's colleagues?
Yasmin Bailey's colleagues are Pooja Joseph, Andrea Papp, .... Hi, Yogendra Singh, Ieva Urbonaite, Richard Goldingay, Jefferson Balcazar.
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Yasmin Bailey
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Yasmin Bailey
Royal Tunbridge Wells
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