Yasmin Bailey Email & Phone Number

London, England, United Kingdom

London

Created and implemented multichannel marketing, branding and PR strategies for a diverse range of restaurants, bars, hotels and food retailers. Developed annual marketing and PR calendars, executing key activations and outreach. Formulated data led CRM strategies, consistently improving engagement and retention results. Forged and maintained lucrative relationships with third party partners and e-commerce platforms as well as creating and managing cross-brand collaborations and local marketing partnerships. Crafted creative, insight led organic social media strategies and content, consistently cultivating improved follower and engagement growth rates. Produced branding materials for clients including brand bibles and POS, defining tone of voice and leading on creative vision. Devised, built and managed full funnel paid social and PPC campaigns. Oversaw website management for all clients using a range of CMS as well as leading website build projects from briefing through to completion. Managed SEO for clients, implementing on and off page fixes, leading to improved technical performance and SERP rankings.

London, England Metropolitan Area

Overhauled and delivered the digital marketing strategy for Brasserie Blanc restaurants and The White Brasserie Company pubs.Created a campaign led social media strategy to increase engagement and follower growth. Generated and executed a roll out strategy for all key campaigns across digital platforms including website, social media, CRM, PPC and SEO. Presented digital proposals to senior management and board members leading to a CRM platform migration. Devised a location and day part led paid paid social and PPC strategy for all venues. Managed web, CRM & PPC agencies and provided monthly reporting and data analysis of digital performance.

Holborn

Formulated the digital marketing strategy and carried out the delivery of brand campaigns across all online platforms. Devised the digital marketing element of All Star Lanes' most commercially successful Christmas campaign, including social media strategy, paid social and PPC campaigns, SEO improvements, third party partnerships and extensive listings. Managed significant All Star Lanes website updates, implementing UX led changes to improving usability, and key structural updates to highlight new brand objectives and messaging. Curated an improved social media and paid social strategy to promote new brand messaging pillars and increase package bookings, leading to a significant increase in engagement, following, brand awareness, and a sales uplift. Managed web, CRM & PPC agencies and carried out data analysis and reporting.

Mayfair

Worked across the full marketing mix for Cabana and Hush restaurants. Responsibilities included social media content creation and management, CRM and email comms, local marketing, website management and the introduction of a successful loyalty scheme.

Marylebone

Collaborated on branding, local marketing, events, new openings, social media content creation and CRM management.

Marylebone

In this role I was responsible for the daily running of the bakery & café. This included customer service, as well as management of the front of house and back of house teams.

Bachelor’S Degree, History, 2:1

A Level