Developing and executing market segmentation strategies for Enterprise SME & SOHO segments to increase acquisitions and overall revenue and subscriber market share Leveraging on deep customer insights.- Segment & segregated enterprise base to increase conversions, develop upselling, cross strategies and offerings, resulted in increasing conversion rates through Vodafone Business main channels by 13% YoY- Lead Enterprise acquisition squad for projects contributing with 40% increase in SME & SOHO monthly revenue- Proposed different BTL base management promotions; to increase NTB/ solutions within companies; (average revenue +43%) - Developed lead generation strategy on different social media channels; contributing with 8% growth rate- Enhance customer’s life-time value (quality of sales) by 2% YoY - Managed and developed new digital acquisition channels and setting acquisition strategies - Launched activities to drive NPS and ensuring Vodafone’s lead; in customer satisfaction and retention factors- Create Go-To-Market plans for enterprise mobility & solutions- Build partnerships models and offerings, with financial entities, that align with the set strategy - Orchestrated SME segment launches, across teams, including; Brand & Comms, Digital, Sales, IT, and Finance - Formed multiple contests, hit lists and training sessions for sales teams; tripling solutions revenues in 3 months

Owning design, optimization & documentation of projects life cycle, in adherence to the organization policies and procedures, as well as, customers’ journey across all company’s tools to be worked upon by relevant stakeholders.- Created the internal business process for all Agile departments’ projects and the previous waterfall projects- Rotated in Consumer Agile Squads & handling content calendar & designing the new content projects’ customized business processes- Automated Business department sales operations; minimizing manual efforts to control operating expenses- Overlooked business solutions projects development; leading to the establishment of new business solutions portfolio in alignment with the company’s strategy- Revamped & unified all customers’ payback services backend; enhancing & customizing customer experience- Prioritized and distributed consumer segments’ ongoing projects & optimized all required technical tasks to decrease projects time span and achieve agreed upon time to market

- Handled Enterprise segments and CVM calendars, as IT demand for commercial owners and project managers- Involved in business analysis, solution design, capacity planning, and responsible for the end-to- end project planning and management activities- Responsible for constructing project plans and ensuring the plans will fit the commercial plan and will support the target launch date with adequate quality of the technical implementation- Conflict resolution between the project stakeholders including solution design, delivery, testing; and constructing the necessary mitigation and contingency plans to handle any potential risks that may arise and impact the proposition or the project plan

- Responsible for the Backbone design and optimized systems’ resources- Project management and Traffic migration coordination plans with Vendors, Transmission Operations - Traffic routing implementation and Capacity planning