Yasmin Faruki Email & Phone Number

Ontario, Canada

Responsible for overseeing and managing four prominent consumer electronics digital-to-consumer (D2C) brands. Leading strategic digital initiatives encompassing Social-Media management, SEO/SEM optimization, developing and executing Content marketing strategy, Email marketing, PR, Affiliate marketing, Google analytics and Project management. Leveraging a comprehensive skill set to drive brand visibility, enhance online presence, and ensure the successful execution of multifaceted marketing campaigns.• Orchestrated and executed impactful social media management strategies, achieving a 20% growth in social media engagement and a 10% increase in followers across all platforms• Applied SEO/SEM optimization techniques, resulting in a significant 20% increase in organic search traffic for all four brands• Strategically leveraged email marketing campaigns, contributing to a 15% boost in all customer retention campaign flows and a 7% increase in overall conversion rates• Managed and enhanced public relations efforts, resulting in a 20% increase in positive media coverage and a 15% improvement in brand sentiment. Establishing and managing social media influencers• Established and nurtured strategic affiliate marketing partnerships, driving a 30% expansion in brand reach and generating an additional 15% in revenue streams• Utilized a comprehensive skill set to significantly enhance brand visibility, resulting in a 30% increase in overall online presence and a 20% improvement in customer engagement

Ontario, Canada

Worked as a Digital Marketing Consultant at Design Oasys, contributing to multiple projects. Engaged in diverse responsibilities, including crafting digital campaigns, formulating social media strategies, devising content strategies, optimizing email flows, and implementing campaign SEO strategies.• Led and successfully executed strategic digital initiatives, including the implementation of highly effective social media management strategies for improved brand engagement and awareness.• Utilized proven SEO/SEM optimization techniques to elevate online visibility, enhance search engine rankings, and drive a substantial increase in organic traffic.• Strategically developed and executed comprehensive content marketing strategies tailored to resonate with target audiences, thereby enriching brand storytelling.• Orchestrated impactful email marketing campaigns, effectively engaging and nurturing customer relationships to drive impressive conversion and retention rates.

India

Served as Telecom Product Marketing Manager proficient at driving the success of telecommunications products through strategic planning, market analysis, and innovative marketing campaigns. Skilled in crafting and executing go-to-market strategies, product positioning, pricing strategies, and competitive analysis. Proven track record of collaborating cross-functionally with product development, sales, and customer support teams to ensure product success and customer satisfaction.● Created and executed digital marketing campaign to increase revenue and market penetration.● Led market launch of 7 products. Identified opportunities, researched new product possibilities, collaborated with multiple teams, and created campaigns generating 214.6 Mn incremental revenue. ● Prepared and managed digital marketing budgets for media buying and performance marketing campaigns across Facebook and Google Ads.● Conducted data analysis to evaluate campaign success and make informed adjustments for improved performance. ● Collaborated with brand, retail, and eCommerce team to plan and execute the campaigns.● Implemented SEO strategies to increase organic traffic and conducted A/B testing to enhance website conversion rates.● Demonstrated leadership through team management, fostering a dynamic environment for optimal outcomes.

Digital Marketing Manager

Master Of Business Administration (Mba), Marketing