With over 20 years of experience on the agency side, raised and educated in Mexico with a degree in Business, Yasmin has journeyed through several countries in Latin America (Mexico, Colombia, Chile, Brazil) and in the UK. Started her advertising career with McCann in Colombia. Spent the greater part of her time with JWT in Latin America and has worked on many important brands like Coca-Cola, Kellogg’s, Nestlé, Wal-Mart, Cadbury Adams and especially Unilever. With JWT she was Latin America Regional Business Director for Unilever Foods (Knorr), Home Care and for Cadbury Adams. After leaving JWT, she spent some time working in branding consulting out of Alexandria Brazil and Mexico and then went on to share regional responsibility for the McDonald’s business in Latin America, with the agency Taterka in Brazil.She has been with Lowe-SSP3 Colombia for nearly three years, as Director of Client Service, with strong focus on new business and, since moving back to Brazil in October 2014, working on regional responsibilities and coordination with Francisco Samper, Regional Director for Latin America.