Yasmin Serafini Email & Phone Number

As the Customer Lifecycle Manager at iVisa, I lead a dynamic team of five professionals who are dedicated to enhancing customer experiences and maximizing customer lifetime value on a global scale. In this role, my primary focus is on reducing churn and cultivating lasting relationships with our valued customers across international markets. We leverage a multi-channel approach, incorporating email, SMS, and push notifications to engage customers throughout their journey with iVisa.My role extends beyond traditional retention efforts. Collaborating seamlessly with various departments, including Customer Experience, Growth, and Operations, we drive initiatives that not only meet but exceed customer expectations, ensuring a holistic and positive customer lifecycle on a global level.

Responsible for driving transformative strategies for new lifecycles, collaborating seamlessly with Customer Service, Marketing Services, and Operations. Committed to fostering a customer-centric mindset, I concentrate efforts on initiatives that significantly enhance customer lifetime value.My responsibilities extend past strategic planning to encompass direct collaboration with the developers' team, overseeing all aspects related to data management within the CRM Team. This hands-on involvement, coupled with my strategic approach to shaping lifecycles, positions me as a dynamic leader committed to achieving operational excellence and elevating the overall customer experience.

At the helm of CRM Project roadmap and development with a customer-focused approach. Data analysis regarding customer behavior, as well as indicators management when it comes to CRM. Planning and support the deployment of marketing automation campaigns.

Responsible for the strategic customer services regarding planning and building strategies focus on CRM, LifeCycle Marketing, and Loyalty. Data analysis and indicators management, as well as support in Marketing Automation implementation.Assistance to accounts such as Centauro, Electrolux, Nike, and Webmotors.

In charge of creating and develop the customer-centric strategy based on Relationship Marketing, Data analysis, and indicators management concerning the customer.

Responsible for international operations for both Schutz and Alexandre Birman. Planning and development of CRM Project with a customer-centric view. KPI building, 360-degree customer view, and journey roadmap implementation creator and manager.

In charge of CRM Strategy planning and setting. Relationship Marketing campaigns schedule creation from brand planning, Data analysis, and indicators management in relation to the customer.

Responsible for CRM activations and campaigns planning based on data analysis.

In charge of analysis and monitoring of data and KPI of customers; building, tracking CRM activations and campaigns.

Responsible for market data survey and management of communication supplies.

Porto Alegre, Rio Grande Do Sul, Brasil

In charge of managing the Communication Strategy of Empresa Junior at ESPM (Junior Company).

Porto Alegre, Rio Grande Do Sul, Brasil

Responsible for Planning of Digital Strategy at Code (Junior Advertising Agency for ESPM).

Postgraduate Degree, Marketing Intelligence And Big Data

Bachelor'S Degree, Social Communication | Marketing And Advertisement

Master Of Business Administration - Mba, Marketing/Marketing Management, General