1. Lead the team in planning, integrating, and executing marketing/branding activities.2. Market analysis and strategic recommendations (China/Southeast Asia).3. Planning and execution of international exhibitions.

1. Responsible for planning and executing marketing strategies and campaigns for clients and platforms in/for China region.2. Assist in business development that involves customer relationships and event management. 3. Develop and implement multiple social media strategies based on different 2B or 2C targets.

1. Build and lead a transnational marketing team in SEA to operate a new gaming brand locally.2. Generate customer interest in products and brands across various social media channels.3. Organize and manage marketing campaigns to raise awareness of brands and generate demand for products.4. Supervise, implement and monitor marketing campaigns designed for online channels by Google Analytics , AdWords and Search Console.

1. Collaborated with relevant cross-functional departments and agencies in running sponsorship, events and media buying plan globally.2. Analyzed marketing strategies and activities to ensure campaigns deliver the best performance.3. Planned and drove multi-channel brand marketing strategy from end to end, including but not limited to social media, email marketing, community outreach, strategic partnerships, brand collaborations, PR and multiple campaigns to drive awareness and improve brand sentiment.4. Communicated and drove acceptance of project deadlines, milestones, and dependencies.

1. Formulated and implemented the standard management of marketing database by analyzing GA numbers from different web channels in order to keep improving and adjusting marketing strategies.2. Worked closely with brand managers on evaluation of promotions effectiveness and operational efficiency.3. Improved the competitiveness in the market by hosting trade shows as well as outlets, building and managing official webs, maintaining social media, coming up with AD campaigns, and providing different PR activities programs.

1. Conducted research to analyze customers' behavior and provide business plans seasonally.2. Designed and implemented marketing campaigns3. Build a social media marketing strategy and a plan to carry it out based on different targets.

Planed and successfully implemented a social media marketing strategy which include:● Facebook setting and maintenance● Jersey design● Re-organize the information on Yellow Page● Re-position the brand and promotion direction

1. Chaired branding and advertising works.2. Coordinated road shows and brand events.3. In charge of news release addressing and publishing.

1. Planned and created the national brand which involved advertising and promotion efforts.2. Managed event booth and created promotional material for Taiwan International Flooring Trade Exhibition.3. Liaised with industry designers to enhance brand value and expand local business.4. Successfully expanded a local business to the American market.