Yasmina Khorma Email & Phone Number

Dubai, United Arab Emirates

+ Developed marketing strategies, branding and campaigns for F500 Clients such as Toyota, Lexus, Yamaha, IKEA, Red Bull, TotalEnergies and Unilever+ Managed over 10 medium to large-scale projects independently for regional initiatives.+ Produced over 30 marketing campaigns such as digital advertisements, branding, visuals for events, and activations.+ Collaborated with 4 cross-functional stakeholders across multiple countries to review and act on campaigns+ Storyboarded multiple TVCs and assisted art direction on set for 4 TVCs including Nabil Foods 2021 TVC+ Create banner ads, social media assets and in-store materials for activations+ Develop visual design solutions for brand key visuals to be used across tactics and retailers.+ Design wire-frames for clients for their brand initiatives

+ Headed multiple concepts and storyboards namely Toyota’s “10 Million Landcruiser Units Sold” commercial for Japan.+ Pitched a 360 campaign for Uber’s company - Careem (design and strategy).+ Branding development for clients such as Gymkuma, Amman Chamber Orchestra, and Jordan's 3rd largest bank, Bank Al Eithad Foundation.+ Conceptualized 6 race car designs for Red Bull’s annual Soap Box Race.+ IKEA 2020 Sales campaign key visuals+ Created storyboards that were created for some commercials for Abdali Medical center and for Bank Al-Etihad+ Branded designed for Ashjaar, one million trees initiative creative direction

Amman Governorate, Jordan

+ Balanced 20+ projects with tight deadlines.+ Developed storyboards for 2 commercials and created mockups for digital, social, and print+ Contributed to the design team on new business 2 pitches and conceptualized advertising campaigns+ Brainstormed and conceptualised in multiple campaign sessions for Nabil and Unilever shopper marketing activations

Tampa/St. Petersburg, Florida Area

• National Student Advertising Competition.• Conceptualized for an advertising campaign for the client Wienerschnitzel as well as creating mockups.• Budgeted, researched, marketed and managed to create a new edgy campaign with a 25 million dollar budget• Worked on the Accounting team and Creative team• GOLD and SILVER ADDY Award JB Cross Platform Campaign ADDY – The Wurst Movement for Film | 2018 – 2019• NSAC District Level Student SILVER ADDY - The Wurst Movement for Film, Video & Sound | 2018 – 2019

California

• Produced 15+ email campaigns using Mailchimp for their weekly articles on Hygeina’s new technology.• Created web banners for their new InSite Listeria swabbing technology and EnSure Touch Luminometer machine.• Modeled a bacteria infographic of bacteria using Adobe Illustrator.• Reformatted and converted Hygeina’s Product Catalogue to Spanish on Adobe InDesign.

Amman Governorate, Jordan

Created a logo design for a printing company that will be open in Egypt and Lebanon

Ringling College Of Art And Design

• Collaborated with four Ringling students on a class project to create a campaign to re-launch a classic movie (Rear Window - Directed by Alfred Hitchcock) and using a younger target demographic.• Created a marketing campaign for practical applications. • A proposal of creating a full branding and marketing strategy.• Conducted research about the film; target markets and demographics; business philosophies; marketing mix; advertising; social media advertising and branding.• Developed ideational strategies of an outdoor example, designed and chose the color pallet of the logo for apparel and poster design that were made into mockups.• Created three social media platforms that included posts based upon the theme of the film as relevant to our target market. Recorded data of followers, shares, posts and likes on Facebook, Twitter and Instagram.

Sarasota, Florida Area

• Collaborated with three other Ringling College students to create a full branding campaign and company for a mockup food truck called The Touring Tea House that was a food truck focusing on being efficient, eco-friendly and philanthropic. Our Goal was to be the top beverage truck and first option to tea, helping local tea shops • Created and researched a food truck mockup, was the project manager. Worked on: target market, SWOT Analysis, marketing mix, location analysis, menu ideations, target demographic and created mockup social media platforms to advertise the business.• Researched about restaurants/ food truck businesses as well as fair trade organizations.

Ringling College Of Art And Design

• Collaborated with three Ringling students on a class project to create a type of entertainment venue to develop in a specific country around a particular IP or cultural theme. Inspired by Walt Disney Hong Kong and Shanghai Disneyland Resorts. Working collaboratively with the team to create an international management plan.• Conducted research on the current entertainment business and venues for our selected country (India). Conducted research on the country, culture, and the IP or theme• Proposed a business rationale, physical layout/design, and experience design for the entertainment venue you choose to develop.• Developed concepts to build an RD & E (Retail, Dining, and Entertainment Center) called Masakali, inspired by the bright lights and colors of Indian festivals. It incorporates modern elements such as neon lights and water aesthetics to create an unforgettable entertainment experience for guests. • Was directed by The VP, Creative Portfolio Executive, Hong Kong and Shanghai Disneyland Resorts (Walt Disney Imagineering). • Created the interior concept designs, colors and layouts for the project and the assisted on project management plan.

Bachelor Of Fine Arts (Bfa), Illustration

Graduated with Honors

Minor, Business Of Art And Design

Graduated with Honors

Bachelor Of Fine Arts - Bfa, Illustration

Study abroad in Florence, Italy – Spring semester 2018. International and Renaissance art.

9-12

Activities and Societies: Varsity Volleyball Captain and Middle School Assistant Volleyball CoachHigh Honors List (Magna Cum Laude)

Workshop, Fashion/Apparel Design