Yasmin Ahmed, the Founder & CEO of Excellero Digital Marketing, is a distinguished, results-oriented digital marketing specialist with extensive experience in pay-per-click project management. A passionate leader and motivator with effective interpersonal skills and a long track record of successful Pay-Per-Click management, she has helped start-ups, small and mid-sized businesses across the globe in leveraging their digital marketing efforts. With over 17 years of experience in handling complex PPC projects and building executive-level client relationships, Yasmin serves as a primary contact for client marketing teams and digital advertising agencies in North America. With exemplary skills in PPC campaign strategy development and achieving results, she is also adept at building, leading, managing & training high performance PPC teams.• Handling client ad spends of over a million US dollars annually.• Collaborating with clients from analysis to strategy and launch of pay-per-click campaigns that routinely exceed client expectations.• Forecasting project spending patterns.• Formulating & managing PPC budgets of clients, overseeing account billing and communicating updates to clients.• Monitoring campaign results, analyzing key metrics and optimizing click-through and conversion rates.• Handling challenging accounts and campaigns and providing strategic PPC recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.• Working closely with clients and meeting strategic goals.• Play a lead role on pitches to current and prospective clients and growing the portfolio of accounts. Delivering winning presentations contributing to new and increased existing business and high revenue growth.• Maintaining ongoing communication with all clients and foster loyal, lasting relationships.• Keeping pace with PPC industry trends and developments.

• Responsible for the strategy and efficient day to day management of assigned client accounts, focusing on client gross profit growth. • Experience building, managing and optimizing multiple PPC campaigns simultaneously and managing medium and large budgets.• Responsible for maintenance and monitoring of keyword bids, monthly budget and ad spend, impression share, quality score and other important account metrics. • Managed and maintained updates for large keyword lists.• Provided creative ad copies and graphical ad templates.• Actively managed search and display network campaigns based on advertiser goals.• Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.• Generated weekly and monthly client reporting for all major metrics including Analytics performance review and data analysis.• Monitoring and evaluating search results and search performance across major search channels.• Communicated to team and management on project development, timelines, and results.• Worked closely with clients to develop marketing campaigns based on strategic goals.

• Joined Google in March 2006 as an AdWords representative and was delegated with the task of reviewing ads to ensure compliance with Google’s Advertising Guidelines. • Was assigned the Gambling Sweeps project and handled it independently to ensure advertisers confirmed to Google’s gambling policy guidelines. • Was awarded certification that recognized the contribution made in the Gambling Sweeps project. • Headed the AKW team (Automated Keyword Optimization) that was responsible for managing the AKW operations across the Hyderabad office.• Actively involved in mentoring employees in their overall development• Conducted optimization trainings.• Joined the Optimization team and was responsible for optimizing advertiser accounts and improving their campaign performance and achieving business goals. • Gained extensive experience optimizing several advertiser accounts across various industry segments and successfully helped them run their ad campaigns.• Had an opportunity to work with the recruitment team and contribute towards employee hiring.