Website Management• Build and customise the Shopify website using CSS and HTML.• Update the website with new season stock and product information.• Ensure the website is visually appealing, user-friendly, and optimised for conversions.• Refresh and remerchandise the store to maximise sales.• Optimise product listings and images for better visibility and sales performance.Digital Marketing and Sales Promotions• Develop and implement marketing and sales promotions to drive traffic and sales.• Create and send targeted email marketing campaigns.• Segment email lists and personalise email content to enhance engagement and conversion rates.SEO & SEM• Optimise website content and structure for SEO to improve organic search visibility.• Write SEO-optimised product descriptions and blog posts using target search keywords.• Run and manage paid advertising campaigns on Facebook, Instagram, and Google Ads.Social Media and Influencer Outreach• Manage social media accounts, create and schedule posts, and engage with followers.• Identify and collaborate with influencers to promote Magnolia Lounge.• Monitor social media trends and adapt strategies accordingly.• Create product photography content for social media.Marketplace Management• Add products to retail and wholesale marketplaces.• Optimise product listings for better visibility and sales performance.• Liaise with marketplaces to create marketing and promotional plans.Graphic Design• Create graphics for the website, marketing materials, and social media.• Design digital assets and marketing collateral, including EDMs, social tiles, lookbooks, and banners.Analytics and Reporting• Track and analyse the performance of marketing campaigns and sales using analytics tools.• Provide regular reports on key metrics and suggest improvements based on data insights.Budget Management• Manage the marketing budget efficiently to maximise ROI on marketing spend.• Monitor and control advertising expenses.

Toasted Coconut Creative is a female-led design studio crafting bespoke brand identity + website design for visionary brands.Our passion is working with female founders in industries such as beauty, fashion, lifestyle and wellness to put their ideas into reality.We work closely and collaboratively with our select clients, as we know that starting a new business can be daunting, and we believe the design process shouldn’t have to be. Before becoming designers, we worked within the business side of the beauty, fashion, lifestyle and wellness industry for over 10 years in areas including sales, marketing & product development.We combine this with our 10+ years of design experience to create a design strategy that gets to DNA of your brand & customers to create a meaningful and memorable experience.We value authenticity, inclusivity and accessibility throughout everything that we do. Toasted Coconut Creative is for the fearless female founder, the daring dreamers, and creatives who aren’t afraid to strive for success. In addition to Toasted Coconut Creative, we also have also started our own brands and eCommerce stores so we know the ups and downs of starting a business.If you are just starting out on your business journey or already established and looking for a refresh, we can help empower you to grow your business and live your dream life.