Freelance creative strategist working at manager level, offering a multi-disciplinary approach across brand and communications strategy.

Yasmine Signature- Luxury Real Estate-Initiated and designed Direct Marketing actions (e.g. mini events, end of year greetings, newsletters...) to increase brand awareness and enhance the group's image resulting in +25% sales -Managed the 1st phase late delivery crisis by organizing customer workshops and e-mailing -Launched an international campaign for the 2nd phase of the project: 80% sold and 30% of the 3rd phase reserved- Manage relationships with media, influencers, celebrities and other related parties.-Created content and posted publications on social networks for all the group brandsKenzi -social Real Estate-Piloted a 360° campaign to present a new social real estate project including opening point of sales and launch of a toll-free number: 100% sold in 6 months

- Presentation and execution of 360° campaigns with the senior Brand Managers e.g. : private parties venues decoration, media plan ...

-Tracked the marketing expenses to ensure alignment with the planned budget-Responsible for developing content, storylines, and written materials and messages such as press releases, media advisories, pitches, presentations.-Ordered POS materials and handled stock between marketing events and sales-Managed the group brands’ social networks in Morocco-Implemented promotional actions in mass market retailing with tools such as POS materials and hosting retail store events which increased sales by an average of 30%

-Bench marketed and elaborated communication strategies for the Shell account (e.g. launch of new lubricant, development of a loyalty program for heavy vehicles ...)-Coordinated between the creative teams and the client (pitch, corrections, follow-up...) -Reviewed and monitored competitors’ products in the gas station market

-Handled the relationship with the international and national press during Mawazine and Casa Music Festival-Managed the planning, implementation, and supervision of the stage for the Gnaoua and World Music Festival

-Participated in the setup of the strategy for the new menswear collection-Assisted in the organization of a runway event for the menswear collection and followed up on orders for stores

-Conducted a field survey to analyze the market and produce a report on the competitors for bathing products-Organized a press conference for the launch of a new bathing product