Yasmine Carruthers Email & Phone Number

Philadelphia, Pennsylvania

•Manages Public Affairs team of four and all duties- provided editorial judgment on monthly stakeholder newsletter, 20+ social media campaigns and four city council presentations• Planned and launched the official Philadelphia Gas Works Instagram account boosting overall social media engagement by 35% and elevating brand awareness• Oversees all interactions between Philadelphia Gas Works and the general public including crisis management and in-person troubleshooting• Curates working goals for all members of the team to ensure personal and professional development as well reflecting the values/goals of the organization• Created a procedure via Microsoft OneDrive allowing the department to see, edit, collaborate on and store all social media interactions allowing for quicker and socially conscious responses•Redesigned the monthly stakeholder newsletter boosting external engagement by 20%

Philadelphia, Pennsylvania

•Created Comcast Campus Tour Program, including designing the operational tour processes, on boarding, and administrative communications in order to showcase the new company building and train future tour ambassadors•Integrated tour processes into Acuity Appointment software in order to organize and streamline the processing and responses to tour requests by consolidating all existing materials and automating the processes through this system •Coordinated and executed 15 events by creating proposals, run of shows, facilitating set up and managing the production for Town Hall space in the Comcast Technology Center •Devised written and digital marketing materials via Microsoft Word and Adobe Photoshop and setting up outreach to the campus via elevator signage and the Town Hall web page for movie screenings, panel discussions and recreational events by on the Comcast Campus for up to 500 people in order to boost employee engagement

Newtown Square, Pa

•Operated WSS with 10 customers to enable SAP Jam implementation and adoption for social business and enterprise collaboration resulting in an increase in external clientele •Led team through submission process of SAP Innovation Awards including facilitation, training, and implementation in order to streamline the process resulting in meeting the deadline of the submission process •Developed social media strategies such as establishing cadence of tweets and creating content to post and used Google Analytics and spreadsheets in excel to provide data analysis for popular social networks such as Facebook, Twitter, and LinkedIn in order to raise brand awareness for clientele resulting in a 15% increase in a consumer engagement•Consulted with external companies on what software features would be suitable for their employee portals in order to aid their administrative teams in the usage of SAP learning modules

Philadelphia, Pa

•Organized and hosted 75 promotional events by tabling and engaging with potential customers to boost consumer awareness, company reputation and met a quota of 100 new users per event •Generated brand awareness through social media campaigns such as Instagram, Facebook and twitter which increased the amount of app users•Built digital marketing campaigns, advertisements, and promotional plans when company was branching out to new locations in order to raise geographical awareness and encourage usage of the app •Constructed new advertisement and promotional plans using media trends and integrating them into existing promotional materials such as video and email blasts to increase consumer retention of the app

Deptford, Nj

Position consisted of cashiering, actively assisting customers and training new employees

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Lebow Bridge - Member and Workshop facilitator

High School Diploma, Business Management And Finance

Activities and Societies: Secretary of National Honor Society and Technical Honor Society Co-Founder of Literary Magazine