Yasmine Azzam Email & Phone Number

Egypt

Handling releases pipeline and releases plans “Mazzika - Gamma music - digital sound”Planning marketing plans to reach the target audience Manage the communications with artists and third party partners “ music apps and vendors”

Dokki

Identify how our brand is currently positioned in the market Develop and execute marketing campaigns aimed at communicating our brand message Communicate our brand personality internally Anticipate consumer trends and keep brand up to dateManaging & Planing Digital Marketing Content ( Social Media accounts, Ads on Facebook & Adwords)Sponsorship & Brand Integration maintain brand integrity across all company marketing initiatives and communicationsTrack, analyse and optimize Artist Marketing campaigns Analyze music market to have in depth knowledge of key music genres in the region, latest artists, releases and music industry and music technology/streaming news and developments.Converse and negotiate with people across a variety of roles and key decision makers.Developing artist strategy and delivering frontline, artist-focused/Label marketing campaigns, on TV, Music Applications ( Deezer, Spotify, Apple Music, Anghami, Itunes, Huwai music ) & Social MediaNew Brand Identity & building awareness for Digital Sound, a digital distribution companyCreating all needed presentations for new products, new services, new releases.

* Manage production of Brand & Tactical advertising *Manage Design/print/production process & campaigns*Build a network (internal & external ) of agencies,vendors & partners* Evaluate the online presence & rate position of competitors.*Developing the marketing Strategy * Managing all the marketing for the company and activities * overall responsible for brand management and corporate identity* monitor and report on effectiveness of marketing communications* Co-ordinating marketing campaigns with sales activities.

Manages Mazzika’s promotional campaigns for both company image as well as artists. Promotional campaigns cover press, radio, media and T.V. develops a strategic public relations and marketing plan for all released and distributed records and clip labels. In charge of developing and implementing comprehensive marketing, communications and public relations programs that enhance the Organization’s image and position within the marketplace and the general public Facilitate internal and external communications; and all Organization marketing, communications & PR activities and materials including publications, media relations.Responsible for editorial direction, design, production and distribution of all Organization publicationsOrganized ,managed & Excluded events (press conferences, signing sessions) Prepared and executed high impact artists promotional campaigns (TV, radio, press, product advertising, photo shoots) Constantly provided the media with Mazzika's latest news, updates, and exclusive contentAllocated press ads and executing monthly/weekly scheduling and delivery with the agency.Effectively negotiated and closed deals to EXCLUSIVELY sponsor major events Writes and arranges feature stories, interviews, and record reviews, both for local and national newspapers, magazines, and web-magazines. Participates with in-house creative department in the creation and finalization of artwork.Create social media strategies & Execute through regular and unparalleled content creationFoster a strong connection between Mazzika and the customersDifferentiate Mazzika through entertaining and engaging campaigns and communicationsNurture and manage a vibrant and loyal social media community that is motivated to take interest and interact with MazzikaPrimarily handle artists’ music albums and singles online content marketing campaigns with other digital platforms like, Apple music, YouTube, Vuclip, Anghami, Mazika

Mazzika Channels

A marketing, public relations, and sales professional with strong contacts to key media personnel in the Middle East. In charge of handling artist promotional campaigns. Creates and produces all required marketing communication tools. Worked in television commercials, handled press and radio advertisement scheduling and production. Able to perform neatly under pressure. Organized, motivated, ambitious, and flexible. On the spot decision maker, creative, out-of-the-box thinker, and a deal closer.• Organizes , Executed and manage events (press conferences, signing sessions) such as Tamer Hosny, Diana karzon, Mostafa Amar, Karim Mohsen ,Ehab Tawfik , Mayada EL henaway , Hany Shaker , Essam EL Hadry , Maria , Leqaa Swedan , khaled Selim , Samo Zean..etc * Creating press kits , writes press releases and synopsis and creating presentations •Member of a team in charge of creating a new identity for Mazzika and Zoom channels, developing all marketing and promotion tools.•Participates with in-house creative department in the creation and finalization of artwork " press ads , promos , marketing fillers , branding material & all marketing communications tools "* Social media marketing Moderator of Mazzika Channels along with using all new digital trends.

Freelance writer

High School Diploma, Marketing/Marketing Management, General

Good, Mass Media & Communication

Education record