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● Project management of digital marketing initiatives ● Search engine marketing including SEO and PPC campaigns ● Social media strategy and implementation● Design and building of business blogs and Facebook pages● Promotional event Management- open days● Website Management● SEO & PPC management● Managing Sponsorship● Creation of Promotional Material● Email Marketing● Business to Consumer Marketing● Social Media strategy and online PR● Dealing with various media groups (TV, print media, online media and radio)

Directly responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated digital campaigns, developing brand presence, tracking online and help drive lead generation and sales through effective PPC campaigns.Key Responsibilities Developed a digital marketing plan that included online, direct mail, social media and newspapers.Delivered multi-channel campaigns across e-mail, web and social media - identifying key areas for improvement, measurement and analysis of impact.Management of performance of 2 websites, campaign reporting to ensure the revenue and cost per acquisition are managed and to ensure delivery of ROI.Responsible for continuing the growth of the international markets through all digital channels.Competitor Analysis / Testing of new markets.Event management - trade shows. Digital MarketingDeveloped and managed Facebook, Twitter and Linkedin ads.Prepare and setup of search and display PPC campaigns across all markets (UK, Ireland & Australia)Created and refined social media policies and protocols to greatly enhance customer acquisition, customer service and PR efforts on the web.Developed content initiatives to launch blogs, video and social media profiles in order to establish through leadership and generate significant inbound marketing results.Email marketingTest and offer new strategies and recommendations such as mobile targeting, site link extensions and call extensions. Achievements Tripled online leads and grew brand visibility through development of multi-phase online campaigns.Expanded the UK territory by 15% in the first year by breaking precious online sale records.Positioned company as a top 3 result for organic queries pertaining to the most relevant search term “Dental Uniforms”.Successfully removed the Google penalty which was appointed to the company’s website.

Directly responsible for developing and implementing of company’s online business strategy for a series of e-commerce websites to drive sales and branding to education, corporate and domestic consumers. Lead the development of insight driven digital strategies from opportunity identification to experience definition. Key ResponsibilitiesDeveloped a digital strategy for Smart Wall Paint Developed a PR strategy online and offlineAttending trade shows meeting with potential distribution partnersDeveloping a sales channel for the export market working directly with the MD, sales agents and distributors.Responsible for growing existing affiliate partner sales for the group management of third party relationships with the company’s online marketing service providers- affiliate partners, international agents, sales Channel development. Event Management – trade showsGraphic Design - Responsible for all graphic and brand design including product design, marketing material and all online digital ads.Digital MarketingResponsible for the development and execution of the digital marketing strategy for Ireland, UK, Australia, Canada & USA and the European market www.smartwallpaint.comDeveloped and managed Facebook, Twitter and Linkedin ads.Website design & development Email marketing Search engine marketing including SEO and PPC campaignsManaged 5 PPC campaigns including search, display, product listing ads Design and building of business blogs and Facebook pagesSocial Media & CMS training including writing of manualsAchievementsExpanded the UK territory by 40%, Australian territory 15% , Canada territory 25% Positioned company as a top 1st result for organic search queries pertaining to the most relevant search term ( whiteboard paint) on search engines .co.uk , com , au

Project management of digital marketing initiatives Search engine marketing including SEO and PPC campaigns Social media strategy and implementationDesign and building of business blogs and Facebook pagesPromotional event Management- open daysWebsite ManagementSEO & PPC managementManaging SponsorshipCreation of Promotional MaterialEmail MarketingBusiness to Consumer MarketingSocial Media strategy and online PRDealing with various media groups (TV, print media, online media and radio)

Direct Marketing and SalesResponsible for managing and training sales staff PPC, SEO,SEM, Email marketingSocial Media strategy and monitoringEvent Management – trade shows, in-house showsWebsite Management and redesignBusiness to Business MarketingBusiness to Consumer MarketingCreation of Promotional MaterialEmail MarketingGraphic Design