As a Category Strategy & Insight for Beauty and Wellbeing at Unilever, I apply my industrial engineering background and market analysis skills to develop and execute strategic plans for the category. I collaborate with cross-functional teams, including CSP, Brand Team, Area Team, to identify consumer insights, market trends, and growth opportunities, and to optimize the product portfolio, pricing, and promotion.Previously, I worked at Lazada, one of the leading e-commerce platforms in Southeast Asia, where I was responsible for the homepage, traffic operations, and magazine content for the fashion category. I innovated and improved the algorithm ranking logic and the channel utilization for the Lazlook feature, which showcases the latest fashion trends and inspirations. I also liaised with the regional team and the internal stakeholders to ensure the quality and performance of the content and the campaigns. I successfully increased the user retention rate, the conversion rate, and the revenue of the fashion category by 25%, 15%, and 20% respectively, within six months. I am passionate about learning new things and challenging myself to achieve excellence in whatever I do. I have a proven track record of managing people and projects, as well as strong technical and interpersonal skills. I graduated from the University of Brawijaya with a bachelor's degree in Industrial Engineering, and I have completed multiple certifications and honors in English, mathematics, and branding. My goal is to leverage my expertise and experience to contribute to the growth and success of my company.