Responsibilities included the development of a new digital strategy across Fundraising, Communications and Policy directorate through a people-centred approach that included:- Digital maturity assessment (included creation of a bespoke model that links to AfC organisational goals)- Internal stakeholder communications and engagement - Comprehensive external review, including charities and commercial organisations- Roadmap and project planning- Working directly into MD of divisionI also took on the leadership of the Digital Engagement team during my contract, guiding them through a period of change and embedding stability and processes.

Freelance digital strategy consultant, working with several charities on strategic projects including:- Digital strategy development - Social media audit and strategy development- Website RFP management - Public Fundraising and Digital Engagement review- Training - Coaching and mentoring teams and individuals

Responsible for development and implementation of cross-channel marketing plans; integrating all elements of marketing mix to raise profile, extend reach and deepen engagement.

Responsibilities included management of websites, email communications and social media. Also managed print production for range of projects, including copywriting and working with design agencies and internal design team.

Responsible for strategy development and implementation, social media, event management and BTL campaigns. Project Management• Project managed £250k Experiential programme, ‘Cafédirect Container House’, to convert trialists to loyalists. Reached 45k people with 56% conversion to Cafédirect database and PR reach of 13.7m people with £72.8k AVE. • Negotiated deal with eco-designer Wayne Hemingway to collaborate on the project. • Managed Marketing Communications strand of campaign with Comic Relief, including event management, digital and development of campaign materials. Multichannel campaign delivered PR coverage worth £446K, highest monthly views on website and network of thousands of supporters holding events nationwide.Digital• Developed and implemented digital strategies as part of bigger multichannel campaigns to amplify reach and generate buzz within target groups and influencers.• Monitored and evaluated impact and reach of social media, using learnings to generate deeper levels of engagement. Event Management• Managed range of events on tight budgets to deliver strong ROI.• Responsible for all aspects of events including venue liaison, production, promotion and measurement.Print• Managed print production process from start to finish; encompassing design, copywriting, production and dispatch. Stakeholder and Supporter Management• Diverse experience of stakeholder management to create and maintain fruitful partnerships, including experience influencing and balancing expectations of both internal and external parties. • Point of liaison for grassroots supporter networks and campaign groups, ensuring consistent promotion of Cafédirect’s mission by influencers through continuous and strategic engagement.• Managed sponsorship relationship with Hay Festival for three years to deliver enhanced package for reduced fees, negotiating exclusive opportunities such as speaker events and secret artist performances.

Support delivery of brand activity, including ATL, BTL, PR and Consumer Activation.• Part of cross-functional team delivering new packaging project, transitioning all retail and out-of-home coffee packs to new design, encompassing design process, print production and managing budget. • Responsible for managing marketing budget, which included everything from day-to-day logging and monitoring spend, to compiling rolling twelve-month forecast based on brand plan.

Responsible for online content, including emergency appeals, case studies, interviews and reports. • Several articles published on Reuters Alertnet and the UN’s Reliefweb. • Covered major emergencies, such as Darfur crisis, civil conflict in Somalia and South Asia monsoon 2007.

Worked in Programmes and Fundraising teams with diverse responsibilities, including fundraiser liaison, compiling school resources and writing reports for Iraq Field Office.