• Assisted the Market Leader in managing inventory & revenue strategizing for a hotel of 270 rooms representing $148M in revenue. Instrumental in leading the property team, to create effective strategies and communicate a shared vision to stakeholders for successful implementation. • Managed and supervised 2 associates and held individual performance reviews; maintained clear role expectations, goals, and objectives. • Provided coverage for the Revenue Department within the New York City East Side Hotel cluster in place of absent Revenue Managers. • Exceeded Budgeted Revenue in Jan and Feb 2020 of $135K with positive gains in RPIPC of 10.7.• Closed negative RPIPC YOY from 9.5 to 2.3 in 2019. • Shifted segmentation mix from Discount Segments into Premium BT and Retail segment with positive ADRIPC gain inQ4 of 2019 and Q1 of 2020.• Worked closely with the Front Office team to implement upsell strategies that would drive revenue and meet established goals. • Monitored and reviewed rate comparison reports to ensure pricing/inventory management initiatives were in compliance through all distribution channels to maintain parody.• Presented budget plan and optimal mix to increase revenue to Regional leaders. • Gathered and analyzed historical data and market demand to set a profitable hotel strategy with a focus on topline revenue. • Evaluated and approved all pricing and patterns of incoming group and catering leads to determine revenue optimization. • Collaborated with sales and marketing teams in implementing cross-cluster strategic pricing and package roll out based on market demand across New York City and New Jersey. • Conducted monthly ownership meetings to report on current/future growth trends, market share, demand curves, as well as pace to budget and forecast. • Maintained relationships with external Online Travel Agent Market Managers to optimize opportunities to utilize sales/packaging and negotiating better property rankings/online placement.

***Title after Starwood/Marriott Integration (Marriott managed)• Exceeded 2018’s Budget year to date by (+5%) in Revenue and (+4%) in ADR.• Maintained Ranking #1 in RP for year to date (+1.9% in ADRIPC).• Drove pricing during the current RFP season.• Lead Coach & Super User for the Integration team, leading all trainings, projects, implementations, and Marriott system conversions assigned to the Revenue Department.• Partnered with Sales and Market Revenue Leaders in NYC, to ensure a collaborative approach towards supporting the acquisition and integration of Starwood Hotels. Implementation of strategic initiatives that included, but are not limited to, implementing processes, preparing/executing system changes, drive market coordination, and pricing initiatives.• Co-Lead the Monthly Owners calls as well as Budget forecasts for both the Regional Team and Ownership.

(Starwood managed)• Developed pricing and distribution strategies to maximize revenues for the hotels achieving $130M in room revenue. • Achieved 2017’s Budget for WGC (+0.5%) with initial forecasts to be down almost $2M in March.• Maintained Ranking #1 in RP for the year (+1.2% in ADRIPC).• Partnered with Sales to achieved Group Crossover Room night target for both properties (+9%).• Responsible for restructuring segmentation mix for a high redemption hotel.• Approved negotiated rates for transient accounts to ensure the right mix of sales is realized to maximize room revenue.• Maintained strong relationships with third party market managers on behalf of the hotels.• Conducted weekly sales strategy meetings, communicating and planning revenue tactics with the operations team.

• Implemented transient and group strategies to maximize revenue and drive market share • Monitored and analyzed the position and strategy of the property for all third-party channels. • Conducted weekly sales strategy meetings, communicating revenue tactics in place to plan accordingly with the operations team.• Worked closely with the leadership team of the hotel in analyzing the local market & competitive set for strategic property positioning. • Partnered with Field Marketing to ensure brand.com and the independent site had accurate information and highlighting need dates and distressed period and promotions on Special Offer page that would drive revenue and meet established goals.• Ensured that all reporting was communicated on a daily, weekly, and monthly basis.

W New York; 697 rooms | W New York Times Square; 509 rooms | W New York Union Square; 270 rooms • Monitored daily pick-up patterns, lead times and identify trends• Utilized Demand360 to identify opportunity to maximize share • Analyzed STR results and implement strategies to take place for same time next year• Provided ownership group with weekly and monthly commentary critique on hotel performance and pace to forecast

Was known as Morgan's Hotel Group during this time.