Owner And Creative Director
CurrentYJF is a luxury inclusive label born and manufactured in Australia. Limited to a bi-yearly production and range schedule. YJF focuseses on empowering souls through design, and it's inspiration comes from the tales of YASMIN JADE FRASER's life and embracing the quality things in life and for the YJF customer. Using timeless structured sillhoutes, re-invented with unexpected detailing, is the YJF point of difference. Having a minimalistic approach to fashion, combined with original textiles prints, YJF understands the wearability need of the consumer, and is what makes YJF stand out in a crowded marketplace.