Yasmin Ahmad Merican, a former global consulting partner at Ernst & Young International and EY Malaysia, serves as an independent non-executive director on the boards of AEON Malaysia. She led knowledge and customer management development across Asia Pacific for EY and currently holds roles as an international trustee for AFS Intercultural Programs in New York. A founding director of fintech HelloGold, she has also served on the boards of the Malaysian Productivity Corporation and advised Monash University's School of Information Technology. Passionate about corporate competencies in goodwill management, she authored "The Right to Brand" and contributed to the brand building of leading Malaysian brands over the past two decades.