I believe that there is an unprecedented need to diversify the communications field. Representation is essential—we must diversify the narrative. I find that by failing to have these various narratives, our collective perceptions of reality become warped. My goal is to do impactful work that allows my authentic self to permeate through my projects while still being vulnerable enough to learn, grow, develop, and thrive while using my skills.
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Project Manager1964 AgencyEdison, Nj, Us -
Project Director1964 Agency Jun 2022 - PresentBrooklyn, New York, UsAs a Project Director at 1964 Agency, a cutting-edge creative PR agency, I successfully led and managed diverse projects from conception to completion. My role extends beyond traditional project management, incorporating cultural consulting to ensure our work resonates with diverse audiences and reflects the evolving cultural landscape. I collaborate with internal teams and external partners to develop and execute innovative PR strategies that strengthen brand narratives, increase visibility, and foster meaningful engagement. Leveraging my cultural acumen, I provide invaluable insights that inform our content creation, campaign design, and client advising. My work at 1964 Agency exemplifies my commitment to integrating creativity, strategic planning, and cultural sensitivity to achieve exceptional outcomes. -
Brand ManagerGood Stuff Digital Apr 2021 - PresentOakland, Ca, UsAs a Digital Brand Manager at Good Stuff Digital, a renowned creative communications agency, I spearheaded strategic initiatives to boost brand visibility and audience engagement across digital platforms. My key responsibilities included managing digital assets, overseeing the content strategy, and tracking performance metrics to inform data-driven decisions. I collaborated with cross-functional teams to ensure a cohesive brand narrative and optimize customer touchpoints. With a focus on creativity and innovation, I developed and executed digital marketing campaigns that enhanced brand recognition and fostered customer loyalty. My work at Good Stuff Digital underscores my commitment to leveraging digital strategies to drive brand growth and business success. -
Strategic Communications ConsultantFreelance 2021 - PresentAs a Strategic Communications Consultant, I offer bespoke solutions to businesses seeking to enhance their communications efforts and bolster their market presence. My expertise spans strategic planning, message development, public relations, crisis management, and internal and external communications. I help clients articulate their mission and vision with a tailored approach, cultivate meaningful stakeholder relationships, and navigate complex communication challenges. My strategic insight and innovative solutions have successfully strengthened brand narratives, boosted audience engagement, and driven business growth for diverse clients. Leveraging my comprehensive understanding of communication trends and technologies, I help businesses effectively connect their messages with their target audiences.
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Social Media StrategistFreelance 2019 - PresentAs a freelance Social Media Strategist, I provide expert guidance and innovative solutions to businesses aiming to strengthen their social media presence and boost engagement. I specialize in developing comprehensive social media strategies tailored to my client's specific goals and target audiences. My services encompass content creation, platform management, performance analysis, and ongoing optimization. I have a proven track record of driving growth in followers, increasing engagement rates, and enhancing brand visibility across various social media platforms. Leveraging my deep understanding of social media trends and algorithms, I empower businesses to connect with their audiences more effectively and authentically.
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Instructional Assistant At Rutgers Sc&IRutgers University–New Brunswick Jan 2021 - May 2023New Brunswick, New Jersey, UsAt Rutgers University, one of the nation's leading educational institutions, I served as an Instructional Assistant, facilitating academic growth and development in a diverse student body. My responsibilities include assisting faculty with course planning and material preparation, grading assignments, conducting study sessions, and providing individualized support to students. With a keen focus on enhancing student understanding and performance, I leverage my subject matter expertise and strong interpersonal skills to create an inclusive, stimulating learning environment. -
Accommodation AssistantRutgers University 2021 - 2022New Brunswick, Nj, UsAs an Accommodation Assistant at Rutgers University, I was dedicated to ensuring that all students, regardless of their disabilities, have equal access to their education. My responsibilities included coordinating with students and faculty to implement necessary accommodations, such as extended testing time, note-taking services, and accessible course materials. My role also involved maintaining confidential student records and advocating for students' needs. I worked closely with the Office of Disability Services, contributing to an inclusive, supportive, and accessible learning environment. -
Media SpecialistX+Pr Mar 2021 - Oct 2021As a Media Specialist at X+PR, a leading multicultural engagement-building agency, I excelled in designing and implementing custom strategies that effectively promote client brands. Utilizing a unique blend of modern storytelling techniques and traditional public relations strategies, I help diverse businesses - from global powerhouses to emerging niche brands - stand out in crowded, noisy marketplaces. My role involved managing various media channels, creating engaging content, and analyzing performance metrics to drive brand visibility and engagement. With a keen understanding of multicultural market dynamics, I am adept at crafting messages that resonate with diverse audiences, fueling brand growth and strengthening customer relationships.
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Digital Marketing InternBlex Technologies Apr 2020 - Jul 2020As a Digital Marketing Intern at blex Technologies, I played a pivotal role in enhancing the company's brand identity and expanding its digital footprint. My contributions included a significant collaboration with various teams, driving the redesign of internal systems and processes to better reflect and promote our brand ethos. An important facet of my role was managing strategic partnerships. I successfully fostered relationships with key influencers and organizations within the sexual health and wellness sector, bolstering Blex Technologies' reputation and reach in this crucial market.
Yasmin Razzaq Skills
Yasmin Razzaq Education Details
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Rutgers University–New BrunswickStrategic Communications With A Focus On Csr And Public Relations -
Rutgers University–New BrunswickSociology
Frequently Asked Questions about Yasmin Razzaq
What company does Yasmin Razzaq work for?
Yasmin Razzaq works for 1964 Agency
What is Yasmin Razzaq's role at the current company?
Yasmin Razzaq's current role is Project Manager.
What schools did Yasmin Razzaq attend?
Yasmin Razzaq attended Rutgers University–new Brunswick, Rutgers University–new Brunswick.
What skills is Yasmin Razzaq known for?
Yasmin Razzaq has skills like Media Strategy, Crisis Communications, Social Media, Social Media Strategy, Brand Development, Content Management, Google Suite, Communication, Team Leadership, Digital Marketing, Strategy, Branding.
Who are Yasmin Razzaq's colleagues?
Yasmin Razzaq's colleagues are Karen Cooper, Devin Greer, Viveka Rai, Brian Kelley, Rene Kouigon Gba, Jamila Osouna, Francisco Javier Ochoa.
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