As the General Manager at Delion, a fast-growing Bulgarian company and one of the top three distributors of imported spirits in the country, I lead the commercial strategy, brand building, innovations, and customer experience for a diverse portfolio of strong international and local brands. With 20+ years of experience in the consumer packaged goods industry, I have worked in six different product categories and 30 countries across Europe and Asia, holding senior roles in marketing and commercial functions.My core competencies include developing and executing in-depth strategies, focusing on fewer yet bigger opportunities, and achieving excellence in execution. I have a proven track record of leading cross-functional teams, overseeing P&Ls, driving revenue growth, and creating and implementing toolkits for digital and standard brand activations.My passion about people fosters a collaborative and visionary leadership style that leverages the collective knowledge and engagement of my team.Finally I am always open to new challenges and opportunities to extend and apply my skills and expertise.