📈 Developed transformative models and strategies, including dynamic lifecycle journeys for customers, leading to a 42% increase in reactivation rates among inactive users.🎯 Integrated lifestyle segmentation into customer lifecycle journeys, resulting in personalized targeting and a 10% increase of conversion rate.🌱 Leading the data part in building marketing optimization model to maximize CLTV by redistributing the marketing budget across digital channels and customer incentives, driving strategic decisions for sustainable growth and profitability.📊 Forecasting monthly targets for 2024 and collaborated with the finance team to estimate the optimal budgets across various work streams, including activation and reactivation initiatives.📊 Developed 97+ dashboards 🔹 Empowering the product team to optimize landing pages to increase services discovery rates. 🔹 Empowering the Content Marketing team to measure the impact of each content piece by tracking impressions, clicks, and CTR. 🔹 Implemented dashboards analyzing different customer funnels using Tableau, Enabling stakeholders to conduct analyses and make informed, timely decisions.📝Overseeing and launch of numerous A/B tests, Ensuring continuous optimization of marketing efforts and user experiences.🚀 Building strategies and drive strategic projects to unlock growth and profitability

● Performing analysis and segmentation on customers to help careem grow their customers super app base● Creating dashboards using Tableau for monitoring Careem strategic KPIs● Performing and analyzing AB Tests

◉ Developed numerous of predictive models, resulting in 80% accuracy in customer churn prediction.◉ Executed 35+ A/B and analyzed the outcomes to provide insightful impact analysis to inform strategic adjustments and optimizations.◉ Collaborated closely with McKinsey consultants to leverage advanced analytics, resulting in building two customer lifecycle journeys for active and inactive users.◉ Implemented customer lifestyle segmentation for better comms personalization

• Delivered comprehensive C++ tutorials to undergraduate students, incorporating structured assignments and engaging lectures.• Produced instructional videos via YouTube to enhance learning experiences.• Offered personalized support and guidance to students, fostering a conducive learning environment.

participated in developing a chatbot the supports several languages using python and tri data structure