Yasser Alaa

Yasser Alaa Email and Phone Number

Founder & CEO @DataSkool | ex Growth Analytics Manager @Careem | ex Data Scientist @Etisalat Misr @ DataSkool
Yasser Alaa's Location
Cairo, Egypt, Egypt
About Yasser Alaa

๐Ÿš€ Data Analytics Manager | Specializing in Data-Driven Growth and Marketing Strategies ๐Ÿ“ˆ๐Ÿ”น With extensive experience in creating customer lifetime value (LTV) models, lifestyle segmentation and customer lifecycle journeys, I've helped companies like Careem, Etisalat boosting marketing impact ensuring optimal budget allocation, sustainable growth and profitability.๐Ÿ”นSkilled in Data science, Python, Machine Learning algorithms, SQL, Tableau, Data storytelling, Data-Driven Strategies and Leadership.

Yasser Alaa's Current Company Details
DataSkool

Dataskool

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Founder & CEO @DataSkool | ex Growth Analytics Manager @Careem | ex Data Scientist @Etisalat Misr
Yasser Alaa Work Experience Details
  • Dataskool
    Ceo
    Dataskool Sep 2024 - Present
    Cairo, Egypt
  • Careem
    Data Analytics Manager | Marketing Performance & Growth Strategy
    Careem Feb 2023 - Nov 2024
    Egypt
    ๐Ÿ“ˆ Developed transformative models and strategies, including dynamic lifecycle journeys for customers, leading to a 42% increase in reactivation rates among inactive users.๐ŸŽฏ Integrated lifestyle segmentation into customer lifecycle journeys, resulting in personalized targeting and a 10% increase of conversion rate.๐ŸŒฑ Leading the data part in building marketing optimization model to maximize CLTV by redistributing the marketing budget across digital channels and customer incentives, driving strategic decisions for sustainable growth and profitability.๐Ÿ“Š Forecasting monthly targets for 2024 and collaborated with the finance team to estimate the optimal budgets across various work streams, including activation and reactivation initiatives.๐Ÿ“Š Developed 97+ dashboards ๐Ÿ”น Empowering the product team to optimize landing pages to increase services discovery rates. ๐Ÿ”น Empowering the Content Marketing team to measure the impact of each content piece by tracking impressions, clicks, and CTR. ๐Ÿ”น Implemented dashboards analyzing different customer funnels using Tableau, Enabling stakeholders to conduct analyses and make informed, timely decisions.๐Ÿ“Overseeing and launch of numerous A/B tests, Ensuring continuous optimization of marketing efforts and user experiences.๐Ÿš€ Building strategies and drive strategic projects to unlock growth and profitability
  • Careem
    Senior Data Analyst & Growth Hacking & Reporting And Insightful Dashboards
    Careem Dec 2020 - Feb 2023
    Remote
    โ— Performing analysis and segmentation on customers to help careem grow their customers super app baseโ— Creating dashboards using Tableau for monitoring Careem strategic KPIsโ— Performing and analyzing AB Tests
  • Etisalat Misr
    Data Scientist | Predictive Machine Learning Models For Marketing And Customer Targeting
    Etisalat Misr Apr 2019 - Dec 2020
    Egypt
    โ—‰ Developed numerous of predictive models, resulting in 80% accuracy in customer churn prediction.โ—‰ Executed 35+ A/B and analyzed the outcomes to provide insightful impact analysis to inform strategic adjustments and optimizations.โ—‰ Collaborated closely with McKinsey consultants to leverage advanced analytics, resulting in building two customer lifecycle journeys for active and inactive users.โ—‰ Implemented customer lifestyle segmentation for better comms personalization
  • Faculty Of Engineering, Ain Shams University
    C++ Teaching Assistant (Ta)
    Faculty Of Engineering, Ain Shams University Feb 2019 - May 2019
    Cairo Governorate, Egypt
    โ€ข Delivered comprehensive C++ tutorials to undergraduate students, incorporating structured assignments and engaging lectures.โ€ข Produced instructional videos via YouTube to enhance learning experiences.โ€ข Offered personalized support and guidance to students, fostering a conducive learning environment.
  • Gigaaa
    Nlp Python Developer
    Gigaaa Jan 2019 - Mar 2019
    Germany
    participated in developing a chatbot the supports several languages using python and tri data structure

Yasser Alaa Education Details

Frequently Asked Questions about Yasser Alaa

What company does Yasser Alaa work for?

Yasser Alaa works for Dataskool

What is Yasser Alaa's role at the current company?

Yasser Alaa's current role is Founder & CEO @DataSkool | ex Growth Analytics Manager @Careem | ex Data Scientist @Etisalat Misr.

What schools did Yasser Alaa attend?

Yasser Alaa attended Arab Academy For Science, Technology And Maritime Transport, Arab Academy For Science, Technology And Maritime Transport, Ain Shams University.

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