as an art director .. my responsible is to Generate clear ideas and concepts .- Producing sketches, roughs to visualize ideas .- Understanding marketing initiatives, strategic positioning and target audience .- Cooperating with the rest of the creative team across different types of media .- Taking work from concept to final execution within deadlines .- Manage and delegate responsibilities to other designers and provide directions .- Present completed ideas to clients/team members .- Staying on top of all trends and maintain best practices .