Heading up the CRO division for Un.titled, aiming to Make Websites Great Again, from identification, to strategically implementing experiments using best-practice tools and first class software.

Utilise various data points and generate reports based on key insights that drive change. Inform new web-builds of areas of concern, identifying main users and bottlenecks. Identify opportunities for marketing or optimisation. Build data reports on performance on all marketing aspects. Working across Tag Manager, Analytics, BI solutions.

Successfully managing a multitude of SEO & PPC customers , including B2B and B2C clients across Google Ads, Meta and Bing. Majority are high-spending, dynamic clients that utilise the full Paid spectrum including International Search, Shopping, Display and Remarketing campaigns. Highly involved in the initial stages of campaign set up, from account building to setting up shopping feeds using dedicated modules such as WYOMID and Amasty. Responsible for Goals and Events Research, Enhanced Ecommerce Set Up and Integration using Google Tag Manager.Perform Conversion Rate Optimisation using deep rooted analytic data and by re-enacting user experience to understand the customer journey. Compile findings into readable language with clear funnel conversion analysis and recommended design/usability changes.Perform Technical SEO audits on a variety of clients using best in class tools and softwares, as well as serving up recommendations and providing an SEO strategy plan.Conduct in Off-Page SEO, involving outreach strategies which include link earning, and content creation.As part of my client management, I am required to be well versed in Magento and other custom CMS platforms for both SEO and PPC purposes. I also provide detailed reports on a monthly, quarterly, annually and on an ad-hoc basis using Google Analytics, Looker Studio (formerly Google Data Studio), and Excel.

In-house digital marketing, which involved monitoring SEO performance and developing PPC strategies with the aim of driving up ROAS. Responsible for the digital channel that was partnered with a leading UK Charity selling mobility aids. Creation of online marketing strategies and execution, and reporting to management and charity partners. Managed the digital launch of an independent digital channel, including the creation of a digital marketing strategy aimed at pushing customers from offline to online with a limited budget.Manage and optimize Google Shopping Feed using Magento CMS to improve presence and search impression share without relying on increasing CPC budgets.Managing individual budgets and targets for offline and online activities across multiple stores.Email marketing management for one of our ecommerce site.Perform and report on A/B testing across multiple websites, email marketing and paid campaigns.Produce weekly, monthly and ad-hoc reports to the board and Head of Digital using Magento, Google Analytics, and SAP.Perform online behaviour audits aimed at understanding key touchpoints and customer journey using deep rooted data from Google Analytics.

Event management at exhibitions including OT Show, Trade Days, COT Conference and Kidz Shows.Responsible for marketing plans and strategies for new website launch as well as product and catalogue launches. Responsible for developing the communications strategy for the company, understanding the KPIs and translating this to actionable strategies that focused on expanding our market share and boosting the name of the brand. Responsible for maintaining the relationship with a leading UK Charity in our partnership to sell mobility aids through a separate channel aimed at generating charitable revenue.Monthly performance reporting to key stakeholders, both internal and external.Development of marketing literature from conception to completion using Adobe CC software such as InDesign and Photoshop. Examples include annual 448 page catalogues, promotional leaflets, regional specific information literature.Compiling design briefs, copywriting, proof reading and communicating with design agencies, photo studios and printers.Offline direct mailing campaigns. To include specific marketing literature based on target audience. Segmentation analysis to understand target audience as the company had five different markets, one being the export market. Marketing Communications Lead when representing the company to Council Authorities, Clinical Commissioning Groups, Local Occupational Therapists, Trade and brand partners.Significant cost reduction achieved in all areas of marketing for example:15% saving on printing of our 448 page catalogue. Company wide savings on marketing collateral such as business cards, service leaflets and event exhibition literature.Average cost saving of £3,500 per month due to introducing an in-house approach to design through the training of staff.Cost reduction of prices paid for advertising in targeted publications while still maintaining the same advertising positions.

Digital Marketing Manager providing strategic insights and actions. Aimed at creating unforgettable experiences across the UK and Europe for Students.Expertise in Digital Marketing working on building customer relationships and managing the customer journey to enable retention. Organic Social Media strategy development utilising tools such as Hootsuite to reach audiences.Craft and strategise email campaigns using Mailchimp.Develop acquisition campaigns for new customers entering the pipeline.Liaise with external parties in relation to handling guest appearances - as well as building lasting relationships.Project Manage events that cater for over 2,000 students at top venues across the UKDatabase management of over 12,000 students providing the ability to gather and evaluate key customer insights to enable a continuous success rate where all events have been sold out within 5-10 minutes of launch.Utilisation of Google Analytics and Tag Manager to monitor user behaviour to use for remarketing purposes.Collection of Feedback to improve user experience.

6 week contract task to assess and evaluate the company's digital marketing presence and develop a strategy to boost their organic performance and generate leads within the B2B market.Participated in database handling of clients, data cleansing, updating files, and call handling.Developing an E-mail marketing strategy aimed at converting leads within their database. During the time, the emails that were used had an above average click through rate both in relation to company average and industry average.Managed a graphic designer that was also part of the project, making sure he was well briefed and providing expected artwork. Copy writing and content creation for company website and blogging material.Specialised in SEO and digital engagement relating to the B2B marketplace, ensuring brand guidelines are strictly followed throughout. SEO Website editing using company's CMS system, change of Meta Tag's and Meta Description, ensuring content is keyword rich.Prepared a full 6 month digital marketing strategic roadmap using the SOSTAC framework outlining initial issues found and recommendations for advancement. This included a content calendar with material, email campaigns, and social media engagement instructions.At the end of the 6 week project, the company was ranked No.1 in Google for the main keyword in their industry, while also occupying the top three positions on page 1 for relevant keywords