Yasu Oba Email & Phone Number

Carlsbad, Ca, Us

Responsible for overall day/day operations for Cobra PUMA Golf, including functional areas of Sourcing, Supply Chain, Purchasing, Manufacturing, Value Added Services, Customer Service, Warehousing & Logistics, Order Management and Credit/AR. Manage all product categories, including Golf Equipment, Apparel, Footwear and Accessories. • Supply Chain: Designed and overhauled global supply chain strategy to align with company’s business objectives and enable company’s growth strategy. Implemented purchasing strategy and S&OP process between Sales/Operations and Finance.• Custom Club Manufacturing: Run Golf Club Assembly Plant in US & in MX. Drive continuous improvements in factories to ensure best-in-class assembly process; • Apparel & Accessories Value Added Services (Cresting/Embroidery): Work closely with Cresting supplier to ensure all Custom orders are processed and shipped on a timely manner. • Sales Operation: Manage Order Management and Allocation team. Work closely with Finance team to ensure Sales targets are tracked/managed. • Customer Service: Lead customer service organization; Ensure proper procedures and process are in place to provide world class customer service. • People: Partnered with President/CEO to setup company process/procedure to establish proper corporate culture, define company value and mission. Collaborate across the business to ensure team alignment and to execute strategic initiatives. Build strong teams by attracting and developing the best talent. Bring out the best in others, empower and constructively stretch talent.• Finance: Coordinated Finance team to develop budget and manage cash flow of business. Negotiated all payment terms with suppliers/vendors to ensure successful cash flow management. Manage Credit/AR team.• Responsible for Hong Kong Sourcing and Purchasing team for Golf Equipment segment.• Categories: Apparel, Footwear, Golf Clubs, Headwear, Golf Accessories, and others.

O8 Novus is a novelty consulting group who specializes in developing scalable commercialization strategies for early stage to medium size businesses. Our curated team of experts specialize in the areas of marketing and branding, design and development, sourcing, manufacturing, and fulfillment. Client: Bicycle Helmet DTC Startup as VP of Product & Operation• Supply Chain: Designed and overhauled global supply chain strategy to align with company’s business objectives and enable company’s growth strategy. Implemented purchasing strategy and S&OP process between Sales/Operations and Finance.• Logistics / Fulfillment: Lead the logistics function across multiple distribution channels and geographies: inbound and outbound transportation management, fleet management, warehousing, materials handling, order fulfillment, inventory control and management of third-party logistics services providers. Implemented process improvements to reduce mis-ship by 50%; • Product: Leading design & development of Thousand’s core product line as well as accessories. Evaluate new product category and build out 3-year product roadmap. Client: Personal Care/Furniture invention as SVP of Global Operation• Responsible for overall day/day operations for Rocking Inc (Series A Stage Startup), including functional areas of Product, Development, Supply Chain, Warehousing & Logistics, Product Compliance and Finance. Coordinating relaunch of new product through DTC channels and new retail channels. Work closely with the CEO on all day/day activities.• Led design & development of patented portable rocking device to enhance people’s lives. Executed transition of global supply chain from US/Mexico to Asia in 4 months.• Orchestrated new 3PL warehouse/Fulfillment partner selection process. Secured a new freight forwarder to handle Trans-pacific shipments of our goods from Asia based suppliers.

Carlsbad, California, Us

CALLAWAY GOLF COMPANY Director, Soft Goods Product Development & Supply Chain, Carlsbad, CA 2016 - 2019Responsible for overall product development and supply chain for all soft goods categories. Established overall global supply chain strategy for Soft Goods categories. Oversaw post-acquisition integration of OGIO into Corporate systems, defining of Organizational structure and staffing needs, company procedure and process related to Operations (S&OP), Product development Process and Supply Chain.• Oversaw Global Soft Goods new product commercialization process from concept to launch, Motivated product development, program management and commercialization team. (Luggage, Backpack, Gear, Golf, Headwear, Footwear, accessories).• Formalized overall supply chain/sourcing strategy for all soft goods category, accounting geo-political environment (new tariffs) to maximize corporate profitability. Adjusted product sourcing strategy to avoid tariffs, resulting in over $500,000 savings within first 3 months of new regulation.• Established the Global Product Planning process for Soft Goods; Collaborated with international product managers to create global line plan. • Spearheaded Product Innovation in Soft Goods category. Explored new materials, design, and engineering of innovation. Presented future product direction and worked closely with suppliers to develop innovation strategy for select categories.• Analyzed and evaluated Global Demand Plan and assessed for accuracy. Defined Global Supply/Purchasing Strategy to ensure new product supply for all regions.• Improved cost management to achieve product margin targets and performance requirement; Drove cross function alignment to meet product performance, quality, and financial requirement.• Established and improved Vender Agreement and Supplier Scorecard process.• Managed Teams across the world, including China and Vietnam

Carlsbad, California, Us

Responsible for overall P&L for Greater China market, including overall strategy, long range planning and budget. Developed and executed Go-To-Market Strategy for all new products. Collaborated with other Asia regions to drive overall Asia product plan. Created a consumer-focused team with high performance culture. • Delivered consumer focused approached marketing/promotions to gain consumer mind share. In 2015, achieved highest market usage rate, resulting in top 2 usage share among all brands per 3rd party marketing survey. • Formulated subsidiary’s long-term business plan, as well as developed local GTM strategy for offline and online channels. Realigned GTM Strategy for Hong Kong region, resulting in 300% growth.• Initiated e-commerce plan to increase distribution among Callaway/Tmall website, increasing e-commerce sales by 75%.• Improved promotional and advertising campaigns through examining competitors’ activities and international climates.• Oversaw the Apparel licensing business for China / Hong Kong / Taiwan markets. Built closer collaboration between the licensee to achieve business growth.• Motivated and created high-performance culture, leveraging the brand heritage. Created an office positive/energetic culture.

Carlsbad, California, Us

• Responsible for overseeing Program Management department and Global Supply Chain organization for Iron/Wedges/Hybrid/Golf Ball categories, totaling in ~$400M in revenue.• Lead and Manage group of Program Managers and Commercialization Project Managers and commodity managers who are responsible for the conceptualization to launch of new products for Callaway. • Lead supplier capacity management for suppliers in Asia (including Japan, China, Taiwan and Thailand). Establish sourcing strategy for Golf club components. Responsible for all cost negotiations with our suppliers.

Carlsbad, California, Us

• Responsible for overseeing assigned category's planning and product creation process from concept through commercialization. • Coordinate with all regions to create Global Line Plan for the assigned Category. Host Global Product Line Review to share global product concepts and new design.• Work with supplier to design and develop prototypes to ensure the product meets defined product briefs and on track for product launch.• Lead weekly cross functional product development meeting to ensure each new project are on track, including identifying potential issues, solutions for process challenges and to execute NPD and monitor key deliverables prior to launch.• Manage and develop Program Coordinator. Ensure all commercialization tasks are on track for new product launch. Ensure all regions are informed and understand the new product plan.• Lead the collaboration and prioritization efforts of break-through innovation and sustaining innovation projects with the internal global product, materials, and sourcing teams.

Carlsbad, California, Us

• Led development of Asia market specific products, including Driver, Fairway, Irons and Golf Balls. Coordinated product specification, performance criteria and cosmetic direction with Asia-market Brand managers. Developed supply base to understand the quality requirements for the Japanese markets. • Responsible for product development for Golf Balls for Callaway & TopFlite Brands (9 Callaway products and 1 TopFlite products for 2009).• Manage supplier capacity for suppliers in Asia (including Japan, China, Taiwan and Thailand). Collaborate with Supply Chain organization to establish sourcing strategy for Golf club components. Evaluated and approved design changes, specifications, and drawing releases. • Responsible for product development for Irons and Putter programs. Successfully launched 4 Irons products (Estimated Revenue: $115M), 5 Odyssey products (Estimated Revenue: $42M) in 2007/2008 product cycle. Gained responsibility for Asian market Drivers and Fairways for 2008/2009 product development cycle. • Managed resources of cross-functional teams (R&D, Brand/Marketing, Sales, Supply Chain, Legal and Manufacturing) towards successful product introduction. Collaborated with functional department heads to manage resource priorities. • Controlled expenditures within limitations of project budget. Set tooling budgets as well as tooling requirement for new product. • Developed supplier capability to improve operational productivity for golf club manufacturing. Implemented Vendor Management Inventory program for component supplier, resulting in $200,000 annual savings. Guided suppliers through improvement projects. Re-designed and improved casting process at key supplier, resulting in 40% productivity improvement.

Carlsbad, California, Us

Mclean, Virginia, Us

Develop global wine strategy for a industry leading wine and spirits company: • Led associate consultants to analyze domestic and international markets to identify growth opportunity as well as market gap among the client’s product portfolio. Develop presentation based on the analysis.• Conduct interviews with senior executives as well as industry experts to understand market structure. • Responsible for managing Associate Consultants and provide guidance in their analysis.Performing analysis of new growth opportunities for a Fortune 500 CPG company: • Analyzed domestic and international market trend to identify potential new growth category within the industry. • Dissected the supply-chain models of the competitors to identify the best practices and improve the client’s existing supply-chain infrastructure in both a cost-effective and operational efficient manner.• Generated profitability models to accurately measure expenditures and margins for key players in the industry. Assessing cost advantages in competitors’ business model to improve client’s profitability and efficiency.Optimize Equipment Service operations at a Fortune 500 CPG company:• Conducted customer interviews to define service requirements for customers. Managed Associate Consultant to perform market research to define the optimal repair service supply chain.• Benchmarked best practices in customer service to identified key processes to improve the equipment service.• Conducted qualitative and financial modeling to assess the strategic alternatives. Identified annual cost savings of $1.5M annual cost savings. Presented recommendation to client’s senior management team.

Weston, Ma, Us

• Researched market trends, consumer demographics and census data to developed Monster.com’s strategic marketing program.• Analyzed key industry segments and developed a marketing strategy to meet corporate growth objectives. The strategy developed became the basis of $8M Marketing initiative.• Managed project schedule with cross-functional team of marketing, creative, and web developers to a successful completion of MonsterCAMPUS marketing campaign. Achieved historic highs in both traffic and registration.

Round Rock, Texas, Us

• Led a cross functional team to develop operations strategy based on Toyota Production System (TPS)/Lean Manufacturing. Convinced senior management to adopt the breakthrough strategy at Dell Americas Operation.• Realigned value stream and rearranged manufacturing process, developed a prototype modular assembly line, resulting in 30% productivity improvement and 20% space reduction. Certified Six Sigma Green Belt.• Led process improvement projects with a team of operators, maintenance, and contractors. Improved quality control process resulting in a 5% DPHU reduction and $250,000 annual savings.• Managed $1.5M budget and coordinated construction schedules for 30 contractors. Completed the project on time and under budget by 10%. • Improved production line capacity from 6400 units per hour to 9600 units per hour by eliminating packaging line bottleneck, realized annual savings of $115,000 through the use of Kaizen/TPS methodology.

Mba, Business

Bs, Mechanical Engineering