The Grey Space Consultants LLP is a consultancy offering specialized workshops to deal with real life problems and issues faced by businesses in today’s volatile environment.

The Rodeo Begins

Advanced to become COO & CMO and lead large multi-discipline and geographically distributed teams. Was also Head - Talent for the company during a critical period and oversaw a major restructuring exercise at all levels. Oversaw a team of HODs comprising IT & BPM, Underwriting & Claims, Customer Service, New Business Operations and Retention, Marketing, Digital Sales, Product Management and Analytics.Was at the forefront of new initiatives and change management at Aegon. As a leader I am always ready to pivot and innovate to achieve results. I also empower my teams and support individual decision-making while ensuring we stick to strategic objectives.Key Achievements at Aegon:Led the team that launched India's first pure online life insurance product, iTerm in 2009. The plan was the undisputed market leader and a significant contributor to the overall new business premium of the company. The company was recognized as an E-Business Leader three years in a row. Launched new products, kept cost of acquisition (30%) at lowest levels in industry and maintained year on year customer retention at 91% against a budget of 80%.Took charge of the direct sales channel of the company in 2010 and restructured it from being a struggling channel not able to make budgets into an efficient channel with predictable sales and march towards profitability. Reduced costs, used customer success programs to increase 2nd product sales to 25% and increased retention from 58% to 80%.Led a complete restructuring of the company in 2012 in the additional capacity Head Talent, reducing the workforce at all levels by 30% and resulting in payroll savings of Rs. 180 million per annum.Spearheaded the 'Simplicity' project for the company, using digital strategies to significantly reduce wasteful customer interactions and service response time for critical transactions - surrenders, change requests.

I worked as Marketing Director for Centurion Bank of Punjab looking after core marketing functions for the company including corporate communications. In addition I also worked on Product Management, Alternate Delivery Channels, Auto and Education Loans and was responsible for setting up an outbound direct marketing hub for the bank.Outsourced ATM operations to Euronet which resulted in a cost saving for the bank.Built a strong franchise for Centurion Bank of Punjab. The bank was recognized as the ‘fastest growing bank in India’ in 2007.Very strong public and media relations.Led the implementation of Marketing Analytics across the bank using SASSet up and led a 350 seat outbound Direct Marketing channel for upsell and cross-sell.

I was responsible for branding and marketing for the bank including corporate communications. I steered the communication package for the YES Bank IPO. I was responsible for branding of all products and touch points and these continue to be used by the bank till date.

Set up and led the strategic planning cell at Triton and was at the forefront of client strategy for existing clients as well as new business.

Set up and led the strategic planning cell at Ambience and was at the forefront of client strategy for existing clients as well as new business.

Headed Bombay 2 one of the business units servicing Lowe's international client HSBC. Grew the unit by adding BPCL, Aventis to the portfolio.

Part of the strategy team responsible for looking a monetisation opportunities.

ECOM was a start-up venture with the plan to build city-specific information and transactional portals across 43 cities. Two portals fro Mumbai and Delhi were launched. The venture was funded by angel investors but after the dotcom bust of late 2000 it was impossible to sustain expenses.

Was responsible for strategic planning on a Pan-India basis working on HUL brands in personal wash, fabric was and food. Also worked on brands like Bajaj, ITC, Britannia, Maruti, Idea Cellular and was part of the new business development team. Co-created a brand asset model called LINKRED which mapped the relative strength of brands on a 2-by-2 matrix.

Headed the Mumbai branch of the division

Head of the Delhi branch

Started as an Sr. Research executive and grew in a short while to head the Delhi Branch.