Product Analyst
Current• Conducted in-depth traffic analysis and optimization, identifying top traffic sources and measuring conversion rates.• Utilized segmentation techniques for bidding optimization and analyzed trends to drive effective marketing strategies.• Employed SQL, Power BI, Google Data Studio, and Tableau to perform website measurement and testing, analyzing bounce rates, conversion funnels, and test results.• Conducted channel analysis, comparing marketing channels, optimizing channel portfolios, and identifying performance trends.• Leveraged SEMrush, Google Analytics, Google Search Console, and other tools to gather insights and make data-driven recommendations.• Performed product-level analysis, measuring conversion rates, analyzing trends, and assessing the impact of new product launches.• Implemented user-level analysis to understand the behavior of repeat visitors and purchasers, comparing their engagement with new visitors.• Proficient in furnishing insights, analytics and business intelligence used for opportunity identification, process reengineering and business growth.• Collaborated with cross-functional teams to define KPIs, establish metrics frameworks, and develop data-driven strategies.• Presented analytical findings and recommendations to key stakeholders, enabling informed decision-making.
