Mark Y. Email and Phone Number
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Mark Y. personal email
Mark Y. phone numbers
Award-winning digital marketing leader for the largest pub company in the UK.15 years commercial, marketing, data and digital strategy experience at a senior level in large multi-brand businesses.• Strategic & commercial mindset • Committed to leading, coaching and mentoring teams• Strong influencing and persuasion skills • Sound judgement, confident in making decisions and leading under pressure• Experience in managing high-profile projects • Naturally data-led; use insights to identify actionable opportunities • Self-motivated, can-do attitude and ability to get things done • Establishes strong working relationships across a business
Greene King
View- Website:
- greeneking.co.uk
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Head Of Digital Customer EngagementGreene King Dec 2024 - PresentBury St Edmunds, GbLeading the digital customer engagement vision across the Greene King group. Build and shape customer contact and loyalty strategies for all brands and formats, alongside data science and customer and digital analytics.Own customer MarTech and data thinking to power optimal customer journeys that drive £multi-million EBIT return. Leadership of CRM, Loyalty and Data functions.
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Head Of Digital Trading & CrmGreene King Oct 2020 - Dec 2024Bury St Edmunds, GbHead of digital trading & CRM teams, 40+ team members, responsible for leading and executing digital marketing strategies for Greene King retail divisions and brands. Number two to the Digital Experience and Channel Director.Senior strategic lead across digital portfolio and key digital trading areas, and leadership of head of department direct reports:-+ CRM+ Social Media+ Paid Media+ SEO+ Digital Creative+ Data Analytics (customer and digital performance)
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Head Of Crm & LoyaltyGreene King Oct 2015 - Oct 2020Bury St Edmunds, GbHead of CRM responsible for creating and delivering the retail CRM strategy across 1,700 pubs, restaurants and hotels in the UK. Lead best practice on all aspects of CRM – create insights and implied action to deliver engaging customer communications that generate incremental footfall. Manage campaign, design and analytics teams, in addition to all email, mobile and loyalty marketing channels.Led CRM, customer database and loyalty integration following Greene King acquisition of Spirit Pub Company in 2015.+ CRM + Customer Insight + Acquisition + Mobile Apps+ Gift Cards+ Loyalty
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Head/Director Of Digital (Interim)Greene King Apr 2019 - Apr 2020Bury St Edmunds, GbPromoted to Head of Digital (Interim) following departure of Digital Director in April 2019.Responsible for leading all aspects of the digital customer journey: using data, creative and digital solutions to increase guest acquisition, retention and engagement.Lead 20-strong team and multi-£m budget to deliver outstanding digital communications and experiences for Greene King brands and its customers.
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Senior Digital & Crm Manager (Spirit Pub Company)Greene King Aug 2014 - Oct 2015Bury St Edmunds, GbResponsible for full digital and CRM marketing mix, including websites, paid advertising, gift cards and email / app channels.Reported to Digital, CRM and Brand Director.
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Crm Manager (Spirit Pub Company)Greene King Jan 2013 - Aug 2014Bury St Edmunds, GbOperating in a middle-management role within the commercial team for one of the largest hospitality companies in the UK.Responsible for strategy & delivery of CRM across multiple brands, including campaign management, automation, forecasting, reporting and projects.Creation & ownership of Spirit's first ever loyalty card (reward) programme.
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Ecrm ManagerRentalcars.Com Mar 2010 - Jan 2013Manchester, Greater Manchester, GbManaging all customer marketing & eCRM output for one of the world's leading car rental websites, also part of the Priceline group (NASDAQ:PCLN).Driving significant year-on-year growth via email marketing & data segmentation across multiple international markets.Reporting to Sales & Marketing Director. -
Email Marketing & Promotions ManagerBetfred Apr 2008 - Mar 2010Birchwood, GbCoordinating all eCRM campaigns for one of the UK's leading betting & gaming websites, Betfred.com.Creating & implementing promotional customer incentives as part of a wider online retention strategy.
Mark Y. Skills
Mark Y. Education Details
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University Of Central Lancashire -
John Mason School
Frequently Asked Questions about Mark Y.
What company does Mark Y. work for?
Mark Y. works for Greene King
What is Mark Y.'s role at the current company?
Mark Y.'s current role is Head of Digital Customer Engagement | CRM | Loyalty | Data.
What is Mark Y.'s email address?
Mark Y.'s email address is ma****@****saw.com
What is Mark Y.'s direct phone number?
Mark Y.'s direct phone number is +4412847*****
What schools did Mark Y. attend?
Mark Y. attended University Of Central Lancashire, John Mason School.
What skills is Mark Y. known for?
Mark Y. has skills like Email Marketing, Crm, Online Marketing, Social Media Marketing, Management, E Commerce, Campaign Management, Digital Marketing, Strategy, Team Leadership, Marketing Strategy, Copywriting.
Who are Mark Y.'s colleagues?
Mark Y.'s colleagues are Louise Pettigrew, Kali Holden, Michal Mrva, Keith Flannagan, Sarah Donohue, Lily-Yuki Stevens, Jack Waites.
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