Help Business with providing analytical insight around Customer Life cycle and Increase revenue by driving different initiatives around cross sell , customer retention, upgrade and acquisition and support central business team to build business cases for various strategy and implementation plan for the same. * Main Bank Strategy: Developed scoring based Segmentation of INM Retail banking customers based on profitability ,engagement and relationship scores, Designing Campaign to drive the main bank & develop going forward strategy for leads and trigger program for INM . Has material strength to be replicated across ASP/Region.* Contact Strategy Lead Program: Developed lead program to facilitate RM’s contact strategy by providing them analytical triggers based on customer events, product events and behavioural trends across customer life cycle and also implemented across various geographic locations. * Advance Digital Segmentation: Developed strategy to migrate customer from high cost channel to low cost channel based on there demographic information and historical channel usage trend.* Upgrade Analysis: Identifying Key parameter to identify potential upgrade base and also creating the implementation plan and creating KPI to identify the impact of the same.* Quantify the impact and profitability of the programs and creating strategies around increasing the impact of the programs

Manage a offshore team and provide analytical support to Contact center team of leading US based bank to make customer experience better.* Complaints Management: Identifying primary drivers for the customer complaints and performing root cause analysis and creating strategy to reduce the same.Also Creating framework for various reporting mertics of the same and analyzing the performance of complaints and contact center* Fraud Analytics: Developed Strategy for reducing fraud exposure through Customer interactions with Contact Center agents.

* Fuzzy Matching and Database Integration : Assessed and quantified , qualitative and quantitative impact of databases integration, improving efficiency of current De-Duplication Process * Probabilistic matching algorithm; Improved efficiency of existing matching Process and approach to clear backlog of de-duplication of customer database and made the matching process more dynamic to reduce manual efforts by 70%

* Application Development; Developed a reporting tool for Fortune 500 US Pharma Major