Yating Ju Email & Phone Number

• Contributed to the development of a predictive model project utilizing machine learning tools, aimed at identifying factors that influence donor behavior and providing deep insights into donor behavior to guide future fundraising efforts.• Employed SQL and Python in the Azure system to cleanse and analyze data, ensuring data quality and accuracy.• Utilized Power BI for data visualization, presenting analysis results to senior management through intuitive charts and reports, enabling them to gain a comprehensive understanding and leverage insights effectively.

Toronto, Ontario, Canada

• Completed the analysis of competing vaccines against COVID-19 through Marketing Research, successfully assisted team develop a follow-up vaccine based on the analysis• Coordinated 5+ projects with international customers regarding the order issues, constantly generate solution-oriented report to improve process and workflow operations• Assisted to complete Department Reporting by analyzing data and trending for temperature excursion events of shipments to ensure compliance with company

Toronto, Ontario, Canada

• Social Media Marketing: Communicated with both Chinese and Western Key Opinion Leaders (KOLs), executed social media marketing campaigns primarily on platforms such as Xiaohongshu, Instagram, and TikTok.• E-commerce Live Streaming: Planned and executed TikTok Christmas live streaming projects and WeChat mini-program live streaming projects. Communicated with merchants to select products and negotiate pricing mechanisms.• Overseas Market Strategy: Developed the overseas market strategy and conducted market research and analysis to provide recommendations on market positioning, brand promotion, and channel strategies, supporting the brand's expansion and sales in international markets.• Business Development (BD): Engaged in communication and negotiation with potential partners and clients, expanding market share and business opportunities.

Shanghai, China

• Demonstrated strong communication skills and solid understanding of e-commerce policies by effectively communicating and docking with rights protection service providers to manage violations of e-commerce sales.• Enhanced fast learning and strategic thinking skills through building the rights protection platform starting from scratch, iterating the optimal rights protection strategy to strengthen supervision of the brand market and maintenance of the market order.• Completed the industry research and summary report through investigating 10 service providers, successfully assisted the team to reach cooperation with them, honed research skills and business negotiation skills.• Customized marketing and promotion plan through effective communication with business partners, improved practical skills in reviewing video scripts and editing videos to ensure that content is of high quality and error-free.• Regulated the information flow of educational intelligent hardware products and optimized operation of e-commerce advertising, utilized proficient data analytical and strategic thinking skills to put forward improvement suggestions.

Toronto, Ontario, Canada

• Carried out the brand promotion on multi-channel platforms including Weibo and Xiaohongshu, reached the targeted customers, tracked and gained an in-depth understanding of the market dynamics of overseas study payments.• Organized online social marketing campaigns involving more than 100 people, successfully assisted the company in attracting new customers.• Performed competitive analysis of three leading enterprises in this industry and researched new growth opportunities, provided recommendations to senior management on optimum strategies and approaches.

Artificial Intelligence

Bachelor'S Degree, Marketing Co-Op In Business Management