Direct and manage content marketing and social media strategy for Servo Pacific Inc.'s major brands including Toyota Hawaii, Servo Lexus, and Subaru Hawaii. Manage reputation management for all Servco subsidiaries and automotive dealerships.

Launched the Hawaiian Electric Companies’ brand and presence on social media, for Hawaiian Electric (Oahu), Maui Electric (Maui, Lanai, Molokai), and Hawaii Electric Light (Hawaii Island), on multiple social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn, Medium, Pinterest, and Tumblr. Manage day to day creation, curation, and posting of content across all social media channels and blogs for the three companies. As one of 16 inaugural, tri-company "WeConnect Champions," (a program established by the Disney Institute), facilitated culture and change management initiatives on behalf of the companies.

Develop content marketing strategy for local and Mainland clients utilizing social media for branding, marketing, sales, customer service, fundraising, recruitment, and volunteer outreach efforts. Provide marketing and public relations support with an emphasis on crisis communications, and corporate and health-related issues.

Develop and implement strategic branding plan and marketing campaign for Kuakini Health System as a whole, as well as its key areas of focus including: Kuakini Medical Center (inpatient, outpatient, and emergency services); Kuakini Geriatric Care (long-term care services and care home); and Kuakini Plaza Pharmacy (storefront pharmacy and convenience store). Develop and manage company marketing and advertising budgets; develop and execute corporate media plan; manage outside advertising agency for television media buys and production; serve as in-house agency for all radio and print media buys and production (copywriting, photography/videography, design, and editing).

Under Vice President of Marketing, direct development and implementation of the first integrated brand identity and campaign for the state’s oldest and largest locally owned and managed insurance carrier. Manage corporate marketing budget and initiatives including: branding; logo and tagline development; television, radio, and print media buys and production; collateral development and design including internal and external newsletters, brochures, and sales material; corporate website development with online transaction capability; creation of storefront signage; and, special corporate and community events.

Founded consulting company specializing in full-service communications integrating marketing, advertising, public relations, sales, and online strategies. Assist local start-up companies with developing long-range, Internet-based marketing and business/community awareness campaigns. Provide services to clients in Hawaii, California, Seattle, and Japan.

Manage and serve Adecco Hawaii’s largest corporate, medical, and travel clientele. Obtained convention services bid for the 1999 American Dental Association convention; coordinated and managed 100+ temporary workers for the Hawaii Convention Center and multiple Waikiki properties. Responsible for company marketing, advertising, and community relations; develop and implement Hawaii-region communications campaign for ADIA Personnel Service’s corporate name change to Adecco / TAD Technical.

Freelance projects. Assist president with client servicing and media relations. On-site manager for Emporio Armani Beach Volleyball Championship. Co-create branding/marketing campaign proposal for Burger King of Hawaii.

As senior account executive, generated one-third of total company revenue. Develop multimedia marketing campaign and promotions for the station, its statewide network of affiliates, and its clients. Develop and produce public awareness and community education campaigns to strengthen relationships with private and public sectors, and non-profit partners.

Reported to office manager and president & CEO; provided clerical and account management support in these roles. Planned, coordinated, and managed upscale seasonal event for Swire Properties and its clients. Spearheaded record office fundraising campaign for Aloha United Way.