B2B marketer with over 12 years of global experience in demand generation marketing ✅ Lead demand generation motions for global B2B SaaS organizations in Americas, EMEA, and APAC✅ Champion sales and marketing alignment and cross-functional collaboration to drive sales pipeline✅ Develop marketing strategies in line with business priorities meeting MQL, SQL goals, and other key performance indicators of a strong marketing and sales funnel ✅5 years of experience in the video industry with Emmy-winning teams, leading organizations, and start-ups✅ Selected to participate in the 2024 RISE Mentorship (US), a professional development program tailored for women in broadcast, media, and technology✅ Marketing team leader and public speaker with thoughtleadership participation at industry events✅ Fluent in English, French, Ewe, intermediate in GermanAs a Director of Demand Generation at Vimeo, I lead and execute marketing strategies to increase awareness, generate marketing and sales qualified leads, and ultimately produce sales pipeline. With over 12 years of experience in B2B SaaS and international organizations, I have a proven track record of driving growth and revenue through account-based marketing (ABM), digital marketing, and cost per acquisition (CPA) models.My core competencies include search engine marketing and optimization (SEM & SEO), video marketing, programmatic display, real-time bidding, and affiliate marketing. I am well-versed in planning and optimizing sales and marketing funnels, and building relationships with publishers, advertisers, ad networks, and agencies. 🇺🇸 🇬🇧 🇦🇺 🇫🇷 🇹🇬 🇩🇪 I am trilingual French, English, Ewe, and intermediate in German. 🖋️🎨 I have a passion for poetry, writing, and love to talk about art. I am on award-winning storyteller and founder of an art organization advocating for kids art education.