WE ARE HOLISTIC DESIGN EXPERTS CONNECTING PRODUCT AND BRAND INTO MEMORABLE EXPERIENCES ONLINE AND OFFLINE. WE TRANSLATE INSIGHTS TO CREATIVE SOLUTIONS WITH BUSINESS IMPACT.Our holistic approach is based on years of experience working with very different clients and industries. WY&P was born when William and Yawei acknowledge their client needs for wider design support and the complementary of their different skills set and resources. Octopus (founded by William in 2004 in Paris) and Hashtag (founded by Yawei in 2016) merged in 2021 to provide a full blend of creative services: from product development to packaging and branding, we go online to make brands live and take them offline for customer to experience them in store or during events. Design is everything and everything is design, we connect the dots for our clients to make their brand and product truly alive on multiple channels.Need some creative inputs in your company? Get in touch with us.

- Event management and planning around Asia- Visual Design and communication for Asia marketing - Branding management and localization under the global guidlines

- Product Design- Branding Managment- Social Media Managment- International Cultural Activities

Class instructor at DETAO-Hartmut Esslinger Studio of Shanghai Institute of Visual Arts.Subjects including Design Strategies, CAD Modeling, Rendering, UI, Branding, Ergonomics and Model making.

- International School visits- International Collage fairs- Social Media Managment- Student Reception Managment- Summer School Planning and Management

- Assist Senior Designer on American football product design.- Responsible for production art, graphics, innovation concepts and prototyping.

- Designed and modified "Influx signal boosting technology"​ and "Influx radiation shielding technology" for mobile and home use.-Negotiated with manufacturers and supplier in China for lowest cost.-Product testing and material experiment.

-Designed and modified product be mass produced better.-Negotiated with manufacturers and supplier in China for lowest cost.-Product testing and material experiment.

- Invented and developed “Collapsible Spiral” origami shape lighting - new flatpack form. - Made furniture and objects to be presented at Milan SalonSatelite in 2014.

-Connected University of Oregon with two family donations total worth of $50,000+ dollars to fund for EMU refitting project.- Arranged a trip to China with UO Alumni Center and organized two Student Send-off Meetings in China.

- Mentored students to create prototypes efficiently. - Testing and experimented with different ways of milling and printing.

- Represented Chinese students at the University as a leader to build a better partnerships with local community. - Managed CSSA fund up to $45,000 annually with 100% increase in annual budget through fundraising also initiated first scholarship awarded by CSSA.

- Designed posters and flyers for motor engine oil, for small local dealer distribution.