• Tracked and evaluated Tmall traffic and keywords to provide better strategy for campaigns and business based on timely market feedback• Solved business problems through data analysis, e.g., analysed key reasons of decreasing search index• Collected and analysed monthly social data from Weibo, WeChat, Red and Bilibili and helped plan for yearly KPI• Wrote monthly report for March, April and May including top sales summary, social performance, market research, competitor analysis and local campaigns

• Did market research for more than 10 clients of different products such as body wash and air care, in order to help provide more market-driven strategy• Managed brand through advertising, making bilingual corporate video and 6 short videos on social platforms, creating new website and decorating online store with Photoshop• Operated social media account on WeChat to ensure 12% fan growth per quarter

• Analysed various financial products, incl. bonds and stocks, to help clients resolve financial problems• Collected and organized data from Wind; drafted data analysis report in line with requirements• Assisted team in accomplishing projects; helped to draft proposals and collect customers’ needs, preferences and demands